affiliate summit's seo 'link building secrets
Post on 14-May-2015
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SEO, Link Building & Social Media Infrastructure
Chad H. Pollitt, Director of Social Media & Search Marketing – Kuno Creative
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Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
Chad H. Pollitt
– Certified HubSpot Partner– Internet Marketing Masters
Certification, University of San Francisco– Former Marketing Manager for
Facebook TabSite– Over $10 Million in tracked ROI for SEO
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Introduction
• Inbound Marketing Agency• HubSpot Partner• KunoCreative.com/Blog
Facebook.com/kunocreative
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• C.L.A.S.S.• Link Building Tips • Social Media Infrastructure• Q & A
Agenda
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Search Engine Optimization
A.B.O.Always Be Optimizing
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A Successful SEO Campaign. . . • Content• Links• Architecture • Social Media• Strategy
C.L.A.S.S.
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LINKS
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Links: Essential for SEO
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Invite bloggers to guest post• Actively seek out and never turn
down an opportunity to guest post
Guest Blog Posts
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Use free wires like: prlog.org• Consider paid wires like:
marketwire.com & pitchengine.com
Press Releases
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Always include your website in
Google, Bing & Yahoo Local• Submit your website and brick &
mortar to localeze.com ($300) & hotfrog.com
Local Directory Listings
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Have a company LinkedIn profile
and make sure your employees’ profiles link to it
• Set up profiles using namechk.com
Social Profiles
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Strategically partner with similar
companies and share links & content
Partnerships
Links: Essential for SEO
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Links: Essential for SEO
Tip: • If prudent ask clients for links• Ask if you can write a testimonial
for a vendor with link in it
Client or Vendor Sites
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Always include tags on any web
property containing a link• The more tags the more backlinks
Real Simple Syndication
Links: Essential for SEO
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Links: Essential for SEO
Tip: • There’s a conversation going on out
there – are you going to join in & add value?
• Create “Social Signals”
Communities, Blogs, Forums
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Write original articles and submit
them to ezinearticles.com or suite101.com
Article Sharing
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Submit to: dir.yahoo.com &
dmoz.org• Are you affiliated with the BBB,
Chamber of Commerce or National Org?
National Directories
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Create a WordPress plugin• Offer up badges to customers• Create and share widgets using
widgetbox.com
Badges, Widgets, Plug-ins
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Give-a-way free products to
bloggers in exchange for a review• Solicit interviews from bloggers
Product Reviews, Interviews
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Submit presentations to
slideshare.net• Host webinars for live blogcast
coverage, tweets and blog reviews
Presentations, Webinars
Links: Essential for SEO
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SOCIAL MEDIA
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Social Media: Essential for SEO
• Twitter – Brand mentions, links to your content
• Facebook – Likes, shares, links, etc. on public profiles
• Linkedin – Brand mentions, share links, status updates
• Digg, Stumbleupon, other social bookmarking sites
• YouTube – Likes, Comments, Engagement
• Google +1?
Build a Social Media Infrastructure
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Build a Social Media Infrastructure
Blogging is the Push-Foundation of the Infrastructure
Infrastructure configurations are almost limitless
Build a Social Media Infrastructure
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Build a Social Media Infrastructure
Push Content onto Popular Social Media Platforms
Build a Social Media Infrastructure
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Build a Social Media Infrastructure
Pull Content into your Infrastructure
Build a Social Media Infrastructure
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Build a Social Media Infrastructure
Pull Conversion Platforms into your Infrastructure
Build a Social Media Infrastructure
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Build a Social Media Infrastructure
Widgets / Apps / EmbedsBuild a Social Media Infrastructure
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Build a Social Media Infrastructure
Widgets / Apps / EmbedsBuild a Social Media Infrastructure
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Build a Social Media Infrastructure
Widgets / Apps / EmbedsBuild a Social Media Infrastructure
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Build a Social Media Infrastructure
Widgets / Apps / EmbedsBuild a Social Media Infrastructure
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Build a Social Media Infrastructure
Widgets / Apps / EmbedsBuild a Social Media Infrastructure
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Build a Social Media Infrastructure
TwitterFeed.com, HubSpot, Feed Aggregators and Distributors
Build a Social Media Infrastructure
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Build a Social Media Infrastructure
No Follow Links
Build a Social Media Infrastructure
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Build a Social Media Infrastructure
No Follow Links
No Problem! There are NO nofollow tags inside RSS
feeds.
Build a Social Media Infrastructure
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Build a Social Media Infrastructure
Build a Social Media Infrastructure Duplicate Content Comments from Google
• Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.
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Build a Social Media Infrastructure Duplicate Content Comments from Google
• Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.
• Google’s Matt Cutts – “. . . finds that honest webmasters worry about dupe content when they don’t need to.”
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Build a Social Media Infrastructure
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• C.L.A.S.S.• Link Building Tips • Social Media Infrastructure
Recap
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Questions & Answers
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