adv240 portfolio · 2017-04-23 · capri-sun - video advert storyboard capri sun tv script (30...

ADV240 PortfolioLily Lyth - 1403623

https://lilylyth.wordpress.com

Responsive

MAC Cosmetics + Womens March - Press Adverts

MAC Cosmetics + Womens March - Video Advert

https://youtu.be/SX5inkXxyUA

https://youtu.be/jX0b_xzLTmM

MAC Cosmetics + Womens March - Radio Advert

Tinder - Press Adverts

Tinder - Press Adverts

Tinder - In App Adverts

A referendum to decide whether Scotland should be an independent country took place on 18th September 2014, with a 55% majority ‘No’, to 45% ‘Yes’. There are now talks of a second independence referen-dum to be held in 2018/19 when Britain is due to leave to leave the EU.

Find out more - tinder.com/indyref2

The result of a referendum held on 23rd June 2016, to decide whether the UK should leave or remain in the European Union. Leave won by 51% to 49%, resulting in the shorthand ‘Brexit’ (a merging of the words ‘Britain’ and ‘exit’).

Find out more - tinder.com/brexit

President Donald Trump’s pledge to build a 1000 mile long wall along the US/Mexico border in an attempt to stop illegal immigration from Mexico. The wall has been estimated to cost $25bn, a price tag Trump insists Mexico will pay. Mexican President Enrique Pena Nieto insists he will not.

Find out more - tinder.com/trumpwall

Do Good

Corona - 96 Sheet Advert

Corona - Press Adverts

Corona - Snapchat Adverts

A range of snapchat filter designs that connect in with the press and billboard adverts.

Discover section within snap-chat that allows people to find out about the recycling and reuse process.

Corona - Website

A website produced by Corona enabling people to easily find their nearest bottle bank as well as being able to find out about the recycling and reuse process.

Corona - Pop-up Bottle Bank

A pop up bottle bank that allows people to dispose of their glass bottles, find out information on how bottles are recycled and reused. There will also be A0 print outs that include the characterized bottles getting the Corona campaign out onto the streets/

CO-OP - Guerilla Advert

A whole pig wrapped in cellophane the would be placed within Co-Op stores to provoke a reaction. The Pig would be packaged and labelled with information on the antibiotics that are pumped into industrially farmed meat.

CO-OP - Radio Advert

https://youtu.be/JW4350ghWdA

CO-OP - Press Advert

This is real meatindustrially farmed meat is �lled with antibiotics

which we then ingest causingstrains of drug resistant bacteria to enter our bodies

Think about what you buy.

100% free range

Repositioning

Crocs - 96 Sheet Advert

Birkenstock Spring/Summer 2014

Crocs - Video Advert

https://youtu.be/d8TKHkoMobY

Crocs - Instagram Takeover Account

crocstakeover

CrocsTaking the fashion world by storm, one hijacked photo at a time

it’s our time

An Instagram page set up by Crocs that uses celebrities and Insta-famous personalities posts and adapts them to include the Crocs products.

Capri-Sun - Press Advert

Capri-Sun - Video Advert Storyboard

CAPRI SUN TV SCRIPT (30 SECS)

Open on a classroom scene. A young boy reaches into his bag and pulls out a Capri Sun. The teacher notices and walks over to confiscate it.

TEACHER: I’ll be having that Sammy, no drinks in class.

The boy looks crestfallen.

The bell rings for break time and the chil-dren file out of the classroom. The teach-er waits until the room is empty and pulls the Capri Sun out of her desk drawer. She drinks it quickly and greedily with a guilty look on her face.

Close on shot of Capri Sun packaging

Voice Over: Capri Sun, too tempting to care

Capri-Sun - Radio Adverts

CAPRI SUN RADIO AD (15 SECS)

SFX: Footsteps

DAD: (murmuring to himself) Ooh hello, who’s left this lying around?

SFX: Picking up the carton

SFX: Slurping for a long time

DAD: Ahhhhh

SFX: Footsteps running down stairs

SFX: Empty Capri Sun being crumpled up and thrown into the bin

KID: Oh, what happened to my Capri Sun?

DAD: I don’t know son, you must’ve already drunk it.

SFX: Footsteps of Dad walking out of the kitchen

Voice Over: Capri Sun, too tempting to care

CAPRI SUN RADIO AD 2 (15 SECS)

SFX: Footsteps from Mum and Son

MUM: (humming to herself) - Could I have a quick sip of that

SON: Yeah sure Mum!

SFX: Rustles of the carton being handed over

SFX: Slurping on the Capri Sun for a long time

MUM: Ahhhhhhh

SFX: Rustles of the carton being handed back over

SFX: Scraping of shoes on tarmac as the son stops abruptly

SON: Hey! There’s none left!!

SFX: Footsteps of mom carrying on walking

Voice Over: Capri Sun, too tempting to care