acvb board mtg 022515

WEDNESDAY, FEBRUARY 25, 2015 | 8:00 a.m.PITTYPAT’S PORCH

BOARD OF DIRECTORS MEETING

CALL TO ORDER

CHRIS WOMACKVICE-CHAIR OF THE BOARD AND EXECUTIVE COMMITTEE

WELCOME

GUY THOMSONOWNER, PITTYPAT’S PORCH

DESTINATION REPORT

MARK VAUGHANEVP & CSO

• We finished 2014 102% of our room night goal and 105% of our lead goal

• Demand share growth (YTD 2014) +.17 (5.55%) in the top 25 markets and +.23 (9.11%) in the top 15

Direct Sales Events

• Travel South Shreveport• Envision Anaheim• Destination Showcase Washington• ITB Berlin• ASAE Great Ideas Orlando• ASAE Springtime Washington DC

Key Sales Activities

December 2014 YTD Occupancy

2013 2014

ACVB Tax Revenue City of Atlanta

67.0% 70.7%

Hotels w/500+ rooms

64.7% 69.9%

Hotels within 1-mile radius of GWCC

64.1% 68.8%

Metro Atlanta 63.1% 68.2%

Source: STR

Atlanta Occupancy – December

2014

January 2015 YTD Occupancy

2014 2015

ACVB Tax Revenue City of Atlanta

65.2% 69.5%

Hotels w/500+ rooms

65.0% 72.4%

Hotels within 1-mile radius of GWCC

62.3% 70.4%

Metro Atlanta 61.5% 64.4%

Source: STR

Atlanta Occupancy – January

2015

MAJOR GROUPS FOR FUTURE YEARS

Additional Rooms 19,601

Grand Total 242,968

Note: These numbers differ slightly from the

Productivity Report due changes in room blocks

and distribution of booking credit.

January 2015

BOOKINGS

2015 YTD

Additional Rooms 19,601

Grand Total 242,968

Green Up = 10% above average

Orange Equals = Within 10% +/- of average

Red Down = 10% below average

MARKETING UPDATE

ANDREW WILSON EVP/CMO

Key Initiatives For Q1/Q2 2015

• Launch AtlantaMeetings.com

• Leverage BrandUSA Partnership for International

• AtlantaNow Redesign

• Music Voyager PBS Episode

• I AM ATL Consumer and Meetings Campaign Refresh

AtlantaMeetings.com – New Tool for Planners and Sales

International In-Language Videos

AtlantaNow – 10 New Pages of Content

Music VoyagerPremiere March 27

I Am ATL Campaign Refresh

ANNUAL MEETING

AMY PATTERSONVP, BUSINESS DEVELOPMENT & CORPORATE EVENTS

DRAGON CON

PAT HENRYPRESIDENT

Dragon Con 2015

What is Dragon Con?

❖ An internationally known pop culture

convention

❖ More than 3,000 hours of programming

from the worlds of science fiction, fantasy,

and gaming

❖ Over 400 actors, authors, creators, and

professionals

❖ Over 65,000 fans from around the world

❖ Fun for the whole family

Making Labor Day Atlanta’s favorite holiday

What Happens At Dragon Con?

We invented the multi-genre pop culture convention

The Dragon Con Parade

Join Us! - Saturday at 10am every year

3,200 participants and 55 vehicles

Enjoyed by 75,000+ spectators

Since 2000, Atlanta’s largest parade each year

For The Fans, By The Fans

❖ Fans are the engine that drives Dragon Con.

❖ 2,200 volunteers plan, organize, and manage

programming.

❖ Volunteers also handle IT, logistics, and operations.

❖ A full-time, year-round staff of 11 supported by more than 100

volunteer directors.

Dragon Con is the largest fan run convention in the industry.

Dragon Con’s Footprint

❖ Dragon Con happens

in five host hotels and

AmericasMart

❖ 24 overflow hotels in

downtown, midtown,

and the airport

In 2005, Dragon Con was in Hyatt Regency and Marriott Marquis

Attendance Growth

0

17500

35000

52500

70000

Where Fans Come From

❖ Half of our attendees come from

Georgia.

❖ 80% of attendees come from

the Southeast.

❖ 3% of attendees come from

outside the United States.

❖ Canada, England, Australia,

New Zealand, Singapore and

Hong Kong. All 50 states are represented at Dragon Con

Who Fans Are

19%

36%28%

11%

6%

18-24

25-34

Age

❖ Nearly two-thirds of

our fans are between

the ages of 25 and 44.

❖ In our 29th year, we

have a large number

of second-generation

fans.

Even distribution of male and female attendees

Economic Impact

Over $200 million in economic impact the past five years

Attendees eat in Atlanta

restaurants and drink in

Atlanta bars

Since 2005, hotel room rates

have increased 45%

Average hotel stay is four

nights

Giving Back

Since 2005, Dragon Con has donated over $690,000 to local charities.

Over 900 hours of community service in 2014 through Dragon Con Superheroes program.

The largest convention-based blood drive in the nation.

We help the Make-a-Wish Foundation grant wishes.

This year’s official charity is the Lymphoma Research Foundation

Year Round Participation

Some fans have NEVER missed a Dragon Con!

Consistent engagement with 200,000 followers across social

media platforms

Special member nights at venues throughout Atlanta, including

the Georgia Aquarium, Atlanta Braves, and Medieval Times

Membership benefits year around including discounts with

partners like Six Flags, Michael’s, Delta Air Lines, Olympus

Worldwide, Enterprise/National Rental Car, and Scooteround

LEGISLATIVE UPDATE

RON FENNELPRESIDENT, GEORGIA CAPITOL ASSOCIATES

EPRESIDENT’S REPORT

WILLIAM PATEPRESIDENT & CEO

OLD BUSINESS

GREGORY PIERCEEVP/CAO/CFO

OLD BUSINESS

Election of 2015 Chairman of the Board of Directors

OLD BUSINESS

Daryl EvansMediaLink

NEW BUSINESS

ADJOURN