about @altamiranyc aka craig arend

CRAIG ARENDI came to NYC with no friends. No family. No job. And no place to stay. Now I’ve worked for 2 consecutive years for the New York Times and include Nissan, Mac Cosmetics, L’Oreal, Kiehl’s, DSL Shoe Warehouse, Net-a-Porter, Saks

Fifth Avenue, Kenneth Cole and Sundance Labs among my clients

FOUNDED ON JUNE 11, 2007• Started with a point and click

camera that’s now so old, it could be part of the Smithsonian.

• Founded in June 2007, BEFORE the fashion blog bubble

• One of the first street style bloggers. BEFORE street style was “big”

FOUNDED MODELS OFF DUTY IN 2008 BEFORE IT WAS TRENDY IN STREET STYLE

• SOLO pages of my work featured in the most influential fashion publications from Teen Vogue to Vogue

GOOGLE TRENDS CHART CONFIRMS I PIONEERED MODELS OFF DUTY

• pre-2008: zero search activity for phrases Models Off Duty and Models Street Style

• post-2008 extreme upward slope search proves I lead the boom

THIS LEAD TO 6 SOLO VOGUE INTERVIEWS

Portugese Vogue

Italian Vogue French Vogue

Vogue China

Vogue Mexico and Vogue Latin America

AND A JUMPOGRAPHY

NICHE

Jumpography subjects ranged from Vogue’s Hamish Bowles to Miroslava Duma to Hanneli Mustaparta

NYMAG.COM used it

In fact, NYMAG.COM used it twice

Jumpography with Miroslava

Duma

WHICH LEAD TO TWO FRONT PAGES FOR THE NEW YORK TIMES FASHION & STYLE

SINCE 2007, I HAVE A PROVEN TRACK RECORD BASED ON ORIGINAL CONTENT

BLOGSPOT.COM 14,612,887 page views = 10,873 page views per post

GOOGLE+ PROFILE VIEWS 10.7 million INSTAGRAM 63,900 followers = 55 followers per post

TUMBLR 305,229 followers = 265 followers per post

TWITTER 7,758 followers = 2 followers per tweet

WHICH LEAD TO TAKING OVER THE NEW YORK TIMES INSTAGRAM FOR FASHION

MONTH BEFORE ANY OTHER BLOGGER

September 6, 2012 first day of 4 consecutive RTW

seasons of Instagram TakeoverLeila Yavari at PFW Leila Yavari at LFW

WHICH LEAD TO MULTIPLE SOLO PAGES IN THE THURSDAY STYLE SECTION OF THE NEW YORK TIMES

This is an unprecedented honor for any street photographer. An honor rivaled only by Bill Cunningham

10.3.14 1.1.15

WHICH LEAD TO AN APRIL ‘14 CONDE NAST NISSAN BEHEMOTH

ADVERTORIAL• the 3 page pull out advertorial

ran in Lucky, Glamour, GQ, Details, Self, and Wired. I didn’t just shoot it, I was the “talent” that sold the cars.

• the videos ran 50 million times on the corresponding Conde Nast sites including style.com (US)

SOME PHOTO EXAMPLES

1. TAP 2. CLICK 3. SHOPThis design innovatively eliminates the need for 3d party apps. Prospective buyers only have to click out of Instagram ONCE to buy.

Alternate 3d party mobile apps require consumers to surf between 3-4 different sites before they can buy, by which time their buying “temperature” is removed.

I’M ALSO TECHNOLOGICALLY INNOVATIVE: THE KENNETH COLE INSTASHOP

THE WORLD’S FIRST RETAIL SITE BUILT OUT OF SEPARATE INSTAGRAM ACCOUNTS

MEN’S STYLE INFLUENCER

CLIENTS

SUMMARY: I CREATE OPPORTUNITIES BEFORE OTHER BLOGGERS DO

AND I’VE STOOD THE TEST OF TIME

WARNING: unauthorized reproduction or redistribution of this copyrighted work is strictly prohibited

Craig Arendaltamiranyc@gmail.com

001.646.283.3725