a snapshot on modern advertising

A Snapshot On Modern Advertising˙© 2015 . All Rights Reserved, Big Block Studios, Inc. . 407-929-8918 . justice@bigblockstudios.com . @justicemitchell - Twitter/Skype

I’ve been working in advertising and integrated marketing for over 20 years. I am the proud father of a seven-year-old daughter named “Sydney.” I feel I am as much a student of what I do as I am an educator. I am a part-time blogger. I believe an essential part of advertising is being constantly humbled by people better than you. I was bullied as a kid. I have far more people in my social graph that I don’t know then I do know. I believe mentoring is as important a part of your career as being paid for it. The Punisher is my favorite comic book hero. I used to like “art house” cinema but now detest the people that go to them and find them to be douche bags. I have four cats. I’m a part-time photograper. I’m a full-time overly sensitive worrywart. My first job when I got to Orlando was working for Subway sandwiches as a “sandwich artist.” I am a recovering alcoholic. I am a keynote speaker. I am obsessed with trends, things that are perceived as cool and cultural shifts. I have ADHD. I am a Florida native but prefer to be known as raised in Colorado. I am a creative director by trade, however I often fall back into studio design due to control issues. I like digital advertising more than traditional advertising. I’m never satisfied with any creative execution. Next year I will have had a personal brand for half of my career. I enjoy learning from people and educating them. I have been married for over 13 years. I have an affinity for the following brands: Apple, Acura and Costa sunglasses. I’m constantly in a state of FOMO. I love mobile applications. This entire paragraph was written with a “speech to text application.” I am obsessed with technology. I’m a season ticket holder to the Orlando City Soccer Club. I prefer charcoal over gas. I think in advertising it is just as important to have personal rapport with your client as great creative. I am obsessed with logos and iconography. I love to fish. I love package design, especially wine labels. Both my mother and my father went to Ringling School of Art and Design. I did not set out to have a career in advertising. My mind never stops running. I like fashion, but I do not wear fashionable clothes. I am a raging extrovert. I’m afraid of sharks. I have a black cat that pees a lot. I spy on my neighbors. I am always working to be a better listener. I believe much as and Frank did that people are basically good at heart.

Hi.

BIGBLOCKSTUDIOS COM

Previous Lovers

Modern Advertising Careers: Perception vs. Reality

Meeting #1

Global Agencies PerceptionBIG CITY SEXY CLIENTS AWARDS

Global Agencies RealityHUGE STAFF LONG HOURS REPLACEABLE

Mid-Level Agencies PerceptionCLIENT DIVERSITY CREATIVE PROJECTS ADVANCEMENT

Mid-Level Agencies RealityONE OR TWO CLIENTS LONG HOURS REPLACEABLE

Small Agencies PerceptionCONTRIBUTION VERSATILITY RECOGNIZED

Small Agencies RealityMANY HATS LONG HOURS TIME MANAGEMENT

In-House Marketing PerceptionFOCUS CHANGE GROW

In-House Marketing RealityFIX, FIX, FIX MAINTAIN RINSE & REPEAT OR … YOU’RE THE 1ST!

HUNT, KILL & BILL.

DATA & OPTIMIZATION

STRATEGY

CONTENT

INBOUND

CAMPAIGNS

CREATIVE

INNOVATION

CREATION

DEPLOY

BIG BLOCKSTUDIOSCLIENT ONE CONTACT = ZERO CONFUSION

Macro (Virtual) Agency

Macro (Virtual) Agency PerceptionIDEA BUILDERS DIVERSE PROJECTS GREAT VENDORS

Macro (Virtual) Agency RealityYOU = CONTACT JUGGLE VENDORS HUNT, KILL & BILL THE BID NAZI

Freelancer PerceptionYOU’RE THE BOSS INTERESTING WORK FLEXIBILITY

Freelancer RealityCLIENTS RULE ON CALL 24/7 HUNT KILL BILL & PRAY.

Periodic Table of Work

Meeting #2

The New Landscape

PAID: MEDIA

EARNED: MEDIA

SOCIAL

OWNED: MEDAI / IP

ACTIONABLE NTELLIGENCE

ADVERTISING Online TraditionalEndorsementsProgrammaticIn-&-Out Bound

CONTENT UGCCreatedCuratedLocation-BasedRanks & ReviewsIRT StreamingAutomated

INFLUENCER CelebritiesThought-leadersRecruitersRetainers

PARTNERSHIPS Co-BrandingWhite LabelingIn-Content

INTELLIGENCE TestingPollingPersonaDemo/PsychographicsMonitoringOptimizationBehaviors

PROPERTIES Content: Blogs

WebsitesData & Lists

Mobile/TabletApplications

ProductEmailCode

Servicess

CHANNELS Facebook

TwitterYouTubeLinkedIn

InstagramStreaming

etc.

COMMUNITY Crowd-sourcing

SubscribersForumsGroupsBoards

ChatsMessaging

AFFILIATES Partnerships

AmbassadorsOutreach Programs

Celebrity

CONTENT

B2C

B2B

B2E

B2G

EDUConsumer Business

C2C

C2B

commoditization

R

NBD

Creating Key Differentiators

Meeting #3

Personal Branding BuildBLOG PORTFOLIO THOUGHT LEADER SOCIAL

Educate & Experiment LearnREAD & FOLLOW ONLINE EDU COMMUNITIES TEST APPS ASK QUESTIONS

Network ConnectFOLLOW SUBSCRIBE MEET N’ GREET SEEK MENTORSHIP PARTICIPATE ASK

TouchEMAIL RESPOND FOLLOW-UP CONGRATULATE

Maintenance

WatchCLIENTS COMPETITORS CLIENT INDUSTRY ECONOMY

Monitor & Listen

Plan AheadUPDATE REPUTATION KEEP CURRENT OPENINGS CLOSINGS RUMORS

Preparation

Modern Advertising

Meeting #4

Traditional

Traditional

Television Outdoor TransportationPrint / Newspaper /

Magazines DM PR Radio

Trade Phone Display Postal Endorsement In-Content Guerrilla

Inbound

Inbound

Websites / Landing Pages Email / Direct Outreach Press Releases Communities Education News / Media

Influencers SEO / SEM / Search Mobile / Wearable Optimization Native / In-Content Media Programmatic

Data

Data

Surveys Campaign/Media Testing Closed Groups IP Programs R&Rs Demo / Persona Media Follow-Up

Prototyping Analysis Lifecycle Monitoring / Reporting Calendars Approval Systems Feedback

Content

Content

Messaging Guerrilla Swag RT Video RT Graphics Webinars Polling

Apps IRT Chats / Blabs Streaming / Casting Live Activation/Tours Street Teams UGC Webisodic

Coming Soon.

…There Will Still Be Meetings

Experiential

Emersive

Emotionally Driven

Fear Good Political Correctness Change Sex Anti – Humor What if? Family Shame Confusion Help Rumor Loss Opinion Charity

Cats. Lots of fucking cats.

Q/A

407.929.8918justice@bigblockstudios.com

Twitter / Skype / Instagram: justicemitchell

…Big Block EDU on BLAB

2:00PM EST Thursday’sSubscribe at: blab.im/JusticeMitchell

˙© 2015 . All Rights Reserved, Big Block Studios, Inc. . 407-929-8918

JusticeMitchell.com BigBlockStudios.com