9 steps to building a successful website for small business

9 STEPS TO BUILDING A SUCCESSFUL WEBSITE FOR SMALL BUSINESS

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• It must be easy to navigate

• It must load quickly

• It must have clear, clean, non-cluttered landing pages

• Keep your website up to date

• Develop a website marketing strategy

Step 1:Basics

Your main objective is to get the right traffic to your

website. You want quality rather than quantity

Step 2: Research

Ask your customers

• Which websites do they visit?

• What features do they want to

see on your website?

• What features would make

them visit your website

more often?Visit www.alexa.com

Ensure that everything important is above the fold

Tip: register your own domain name for 5 years

Step 3: What do you want me to do?

• Buy

• Register for something

• Sign-up for a newsletter

• Visit your storefront

• Call or contact you

Choose One Key Thing

Tip: include your address, phone number and email address on every page

Step 4: Build Trust

Include the following:

• Contact information

• Visual samples of your products

or previous work you have done

• Testimonials

• FAQ’sTip: On your homepage mention the cities you serve in your local area

Step 5: Website Copy

• Use attention

grabbing headlines

• Develop quality

content and update it

regularly

GIVE PEOPLE REASONS TO OPT-INYOU NEED TO BUILD A DATABASE

Step 6: Develop great marketing tools

• Gather contact details

• It’s a great way to:

– Communicate and

develop a relationship

– Keep customers updated

– Send special promotions

• Use email marketing to target

specific groups

• Use an interesting subject line or

“hook”

– Include a great special offer

– Personalize the message

– Make it easy to respond

– Run contests with prizes

Blog

• Give people a reason

to return

• Give away free stuff

• Run regular contests

• Include your Blog on

your website

• Google loves blogs

Step 7: SEO

• Use keywords in your:

– Page titles

– Content

– Image names

• Think of keywords as search

terms

How would someone looking for information on your business search for it?

Try and find some niche search terms

Look for terms that are ranked lower and have less competition

Tip: Ensure the meta description tag on each page contains a sentence about your company

Google Insights

Small business training

https://adwords.google.com/select/KeywordToolExternal

Step 8:Link Your Website

• Link to as many relevant

websites as possible

– Chamber of commerce

– Government

• Submit your website to

directories

• Request reciprocal links

• Have links on social networks

Step 9:Monitor the Visitors to Your Site

• Track the number of daily

visitors

• Analyse your visitors…

Where do they come from?

How long do they stay?

• Click Paths

• Review search keywords

they use to get to your site

Inbound Marketing

Inbound marketing is a marketing strategy that focuses on getting found by customers - Wikipedia

Include social media into your website strategy

• Facebook

• LinkedIn

• YouTube

• Twitter

• Google +

• Blog

• RSS feeds

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