10 steps to a successful membership website
TRANSCRIPT
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10 Steps to a Successful Membership Website
A Step-by-step Guide for Membership Organizations
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Who’s on the call?
Do you have a website?
Yes94%
No6%
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How do you learn about a nonprofit?
65%Website
Are you happy with your website?
Yes57%
No43%
What do you struggle with most about your website?
Struggle with updating
Struggle training new staff on how to use it
Struggle promoting it to members
Static or outdated
Not mobile-friendly
Not user-friendly
Multiple service providers
Can't make updates
Cost
Other
0 10 20 30 40 50 60 70 80 90 100
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AGENDA
1 Identify Challenges
2 Define Requirements
3 Define Audience
4 Define Objectives
5 Select vendor
6 Website Planning
7 Website Design
8 Development
9 Beta Testing
10 Site Launch
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IDENTIFY CURRENT CHALLENGES
STEP ONE
unsplash.comStatic and Outdated
Not Responsive or Mobile-friendly
unsplash.com
Non
-Res
pons
ive
Web
site
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Resp
onsi
ve W
ebsi
te
Not User-friendly
Not Administrator-friendly
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DEFINE YOUR WEBSITE REQUIREMENTS
STEP TWO
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2. Define Your Website
RequirementsFunctional
Integrated
Affordable
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Flexible
2. Define Your Website
Requirements
Scalable
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Responsive
2. Define Your Website
Objectives
SEO-friendly
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DEFINE YOUR TARGET AUDIENCE
STEP THREE
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3. Target Audience
Member Type A
Non-Member
Sponsor
Member Type B
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3. Target AudienceDemographics & Psychographics
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3. Target Audience
Online Presence
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DEFINE YOUR WEBSITE OBJECTIVES
STEP FOUR
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4. Website Objectives• Resource• E-commerce• Social Network• Differentiator• Credibility• Lead generator• Entertainment
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A Quick Recap1 Identify Challenges
2 Define Requirements
3 Define Audience
4 Define Objectives
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SELECT A WEBSITE VENDOR
STEP FIVE
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• Membership application and renewal
• Member profile• Member directory• Member and contact
database
Membership Management
• Online calendar• Upcoming events• Event registration• Registration reports
Event Management
• New Memberships and renewals
• Event registration• Sponsorship fees
Online payment
• Built-in CMS• Add new pages or edit
existing ones• Insert images, hyperlinks,
and documents• Hosting • Member only web pages
Website management and hosting
• Pay membership fees and renewal
• Update member profile• Register for events• Access member-only
web pages
Member services
• Blog• Forum• Email blasts and
newsletters
Communication tools
FEATU
RE
S
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WEBSITE DEVELOPMENT PLANNING
STEP SIX
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6. Website Development Planning• Sitemap• Page content• Domain name• Membership structure: types, fees, renewal process• Member profile and membership application• Membership database• Payment system• Images and logo
Home
About Us
History
Board of Directors
Contact Us
Events
Upcoming Events
Register for Events
Membership
Membership benefits
Membership application
Directory Resources
Blog
Forum
Links
Sponsorship
Sponsorship opportunities
Become a sponsor
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WEBSITE DESIGN
STEP SEVEN
Wild Apricot Theme Examples
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SITE DEVELOPMENT
STEP EIGHT
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This is when all the genius work
happen!
DEVELOPMENT
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BETA TESTING
STEP NINE
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Take your site for a test drive.
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SITE LAUNCH
STEP TEN
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Tell the world about your remarkable new site!
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Congratulations!
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Recap
1 Identify Challenges
2 Define Requirements
3 Define Audience
4 Define Objectives
5 Select vendor
6 Website Planning
7 Creative Brief
8 Development
9 Beta Testing
10 Site Launch
Association Website Quick Starter Guide
A step-by-step guide to effective website development for professional associations
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15 Bright Ideas to Enhance Your Membership WebsiteAttract sponsors and engage members with advanced
Wild Apricot customization
Q & A
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• Popular Options for Member Management Software
• Key Ingredients of a Friendly Membership WebsiteYour Association and Mobile-Friendly Websites: What you need to know
• 5 Key Ideas for a Friendly Membership Website
• How to properly Select a Membership Management Tool
• Presentation for the Board
Resources
