10 steps to successful vlogging
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Presentation for #FroFashion WeekTRANSCRIPT
10 Steps to a Successful Vlogby Trudy Susan aka 4cHairChick
Step 1: Ask yourself Are You Vlogging for Business or pleasure?
Top 1000 YouTubers
• Average $23,000/month in revenue
• Over 1 Million YouTubers earn ad revenue from YouTube
• Average Top 1000 channel generates 44,000 social interactions a week
Research by Open Slate (2012)
STEP 2: BE CLEAR ON WHO YOU ARE TALKING TO
You Can’t Target Everyone
• Everyone’s situation is different
• Sell me flowers example
• Figure out who you serve best
• Create an avatar
STEP 3: Figure Out Your SpinBe the purple spot on a the white dress with black polka dots
YouTube Statistics• 6 billion hours of video are watched each
month on YouTube
• More than 1 billion unique visits occur each month
• 70% of YouTube traffic comes from outside the united states
• Approx. 4 million hours of video are uploaded to YouTube each month
Source: YouTube Press Portal
4 Categories
• Education
• Entertainment
• Reports
• Socializing
STEP 4: DIVERSIFYYOU DO NOT OWN GOOGLE
FACTOIDS
• Google has killed over 20 products since May 2007
• YouTube is the NOT the only video sharing website (Instagram, vimeo, dailymotion, keek etc.)
STEP 5: Put Your Best Foot ForwardBuilding your brand
Establish Your Own Brand
• Purchase a domain (NameCheap)
• Pick a username (NameChk.com)
• Signature profile picture (Dfinney Photo)
• Invest in a header image (Tina & Tico or Pink Dragon Designs)
• Domain re-direct (host gator)
• Google has killed over 20 products since May 2007
STEP 6: MAKE IT EASYFOR OTHERS TO FIND YOU
Leverage What You Have
• Make your website URL prominent
• Repeat your contact info during videos
• Create an email signature
• Re-tweet and repost
STEP 7: Set Audience Expectations
Communicating Clearly
• There WILL be cursing
• Post videos sporadically
• Disclaimers - I’m not an expert, but...
STEP 8: Schedule Time
You Are A Content Creator
• Collect topic ideas
• Leverage holidays
• Buy a physical calendar
STEP 9: Treat It Like A Business
Be Legit
• Set goals
• Set up google ad sense
• Consider formulating an LLC
• Collect analytics
STEP 10 - Shake Hands
TMDTOTI Syndrome
• Go to meet-ups
• Attend conferences
• Leverage EventBrite
THE END10 Steps to a Successful Vlog
by Trudy Susan aka 4cHairChick