8 p's of service marketing on taj hotel

8 P’s Of Service Marketing Mix

On Hotel TAJ, Mumbai PRESENTING BY:-

Satish

Joishar

Gaurang

Makvana

Alpesh

MehtaDharmendra

Chauhan

PRODUCT AT HOTEL TAJ

1. ROOM 2. RESTAURANT AND BAR

PRODUCT AT HOTEL TAJ

3. MEETING ROOM AND BANQUET

FACILITY4. AMENITIES

PRODUCT AT HOTEL TAJ

5. SERVICES 6. SAFE DEPOSIT BOX

Special services

Courier Child Care Laundry Pet Internet Travel Desk Babysitting Wake-up Call Barber shop

Continues……..

Boutiques Currency

exchange In room telephone

service Express check -in

and out Florist Front desk 24 –

hour Gift shop Maid service

Special services

PRICE

Taj hotel has set its price of the room on the basis of Business, Leisure and Luxury class.

Continues……..

Particular 2 person

1 person

Tax

Superior King Room with Sea View

16000 14500 17.42%

Superior King Room with City View

13750 12250 17.42%

Deluxe King Room with Sea View High Floor

17250 15750 17.42%

Luxury Grand King Room with City View

23750 22250 17.42%

Luxury Grand King Room with Sea View

25750 24250 17.42%

Club King Room with City View 27750 26250 17.42%

Club King Room with Sea View 29750 28250 17.42%

Executive Suite with City View 49000 -- 17.42%

 Luxury Suite 69000 -- 17.42%

Grande Luxury Suite with Sea View

102000 -- 17.42%

CHECK IN DATE

21.03.2015

CHECK OUT DATE22.03.201

5

SOURCE:-http://www.booking.com/hotel/in/the-taj-mahal-palace-tower.en gb.html?aid=357026;label=gog235jc-hotel-XX-in-theNtajNmahalNpalaceNtower-unspec-in-com-L%3Aen-O%3Aunk-B%3Aunk-N%3AXX-S%3Abo;sid=db1815661e71e6189f8dfc77cdc3034c;dcid=4;dist=0&type=total&

PLACE

Taj Lands End is a boutique hotel at Bandra in Mumbai, and offers easy accessibility to the rest of the metro city. Guests wishing to take in the sights of the maximum city can visit proximate tourist spots like Band Stand (Approx 1km), Mount Mary Church (Approx 1km),Joggers Park (Approx 3km).

Distance from International Airport: Approx:- 05km

Distance from Domestic Airport: Approx:- 10km

Distance from CST Railway Station: Approx.:- 57km

Distance from Mumbai Central Railway Station: Approx:- 15km

PROMOTION STRATEGY

Free! Wi-Fi is available in the hotel rooms and is free of charge.

Free! Free private parking is possible on site (reservation is not needed).

Free! All children under 10 years stay free of charge when using existing beds.

Cancellation and prepayment facility available. Advertisement:-

Magazines like THE OUT LOOK TRAVELAR,GO NOW and TRAVEL.

PHYSICAL EVIDENCE

Lobby

Festival

PHYSICAL EVIDENCE

Conference Room

PHYSICAL EVIDENCE

PROCESS

Major service encounter that extremely delighted or disappointed are:

1.Check – in.2.Bell person carrying luggage to the room.3.Food.4.Wake up call5.Check out.

PEOPLE

HOTEL TAJ

Waiter Receptionist Security Room Service Staff Other Service Staff

CUSTOMER

Skilled person Professional person Personal Agents Technological person Travel agents

PRODUCTIVITY AND QUALITY

Continues……..

INTERNATIONAL

Air India Air India Express

Air China All Nippon Airways

British Airways Bhutan Airlines

China Eastern Airlines China Southern Airlines

Dragon Air Druk Air

El Al Eva Air Cargo

Emirates Ethiopian Airlines

Finnair Indigo

Iran Air Iraqi Airways

Indian Airlines Japan Airlines

Jet Airways Kenya Airways

Kam Air Korean Air

Malaysia Airlines Maldivian

Oman Air Qatar Airways

Royal Jordanian Saudi Airlines

Silk Air Singapore Airlines

Singapore Airlines (Cargo) Spice Jet

United Parcel Services Air Costa

Domestic

Air India

Go Air

Indigo Airlines

Jet Airways Konnect

Spice Jet

Alliance Air

Indian Airlines

Jet Airways

Jetlite

Continues……..

During Attack

Patrick Cescau Paul Polman

“It was my responsibility….I may have been the youngest person in the room, but I was still doing my job”

- Jagad

“Son, do your duty. Do not desert your post.” Kang replied, “If it [the hotel] goes down, I will be the last man out.”

- karambir Singh