8 p's of service marketing on taj hotel
TRANSCRIPT
8 P’s Of Service Marketing Mix
On Hotel TAJ, Mumbai PRESENTING BY:-
Satish
Joishar
Gaurang
Makvana
Alpesh
MehtaDharmendra
Chauhan
PRODUCT AT HOTEL TAJ
1. ROOM 2. RESTAURANT AND BAR
PRODUCT AT HOTEL TAJ
3. MEETING ROOM AND BANQUET
FACILITY4. AMENITIES
PRODUCT AT HOTEL TAJ
5. SERVICES 6. SAFE DEPOSIT BOX
Special services
Courier Child Care Laundry Pet Internet Travel Desk Babysitting Wake-up Call Barber shop
Continues……..
Boutiques Currency
exchange In room telephone
service Express check -in
and out Florist Front desk 24 –
hour Gift shop Maid service
Special services
PRICE
Taj hotel has set its price of the room on the basis of Business, Leisure and Luxury class.
Continues……..
Particular 2 person
1 person
Tax
Superior King Room with Sea View
16000 14500 17.42%
Superior King Room with City View
13750 12250 17.42%
Deluxe King Room with Sea View High Floor
17250 15750 17.42%
Luxury Grand King Room with City View
23750 22250 17.42%
Luxury Grand King Room with Sea View
25750 24250 17.42%
Club King Room with City View 27750 26250 17.42%
Club King Room with Sea View 29750 28250 17.42%
Executive Suite with City View 49000 -- 17.42%
Luxury Suite 69000 -- 17.42%
Grande Luxury Suite with Sea View
102000 -- 17.42%
CHECK IN DATE
21.03.2015
CHECK OUT DATE22.03.201
5
SOURCE:-http://www.booking.com/hotel/in/the-taj-mahal-palace-tower.en gb.html?aid=357026;label=gog235jc-hotel-XX-in-theNtajNmahalNpalaceNtower-unspec-in-com-L%3Aen-O%3Aunk-B%3Aunk-N%3AXX-S%3Abo;sid=db1815661e71e6189f8dfc77cdc3034c;dcid=4;dist=0&type=total&
PLACE
Taj Lands End is a boutique hotel at Bandra in Mumbai, and offers easy accessibility to the rest of the metro city. Guests wishing to take in the sights of the maximum city can visit proximate tourist spots like Band Stand (Approx 1km), Mount Mary Church (Approx 1km),Joggers Park (Approx 3km).
Distance from International Airport: Approx:- 05km
Distance from Domestic Airport: Approx:- 10km
Distance from CST Railway Station: Approx.:- 57km
Distance from Mumbai Central Railway Station: Approx:- 15km
PROMOTION STRATEGY
Free! Wi-Fi is available in the hotel rooms and is free of charge.
Free! Free private parking is possible on site (reservation is not needed).
Free! All children under 10 years stay free of charge when using existing beds.
Cancellation and prepayment facility available. Advertisement:-
Magazines like THE OUT LOOK TRAVELAR,GO NOW and TRAVEL.
PHYSICAL EVIDENCE
Lobby
Festival
PHYSICAL EVIDENCE
Conference Room
PHYSICAL EVIDENCE
PROCESS
Major service encounter that extremely delighted or disappointed are:
1.Check – in.2.Bell person carrying luggage to the room.3.Food.4.Wake up call5.Check out.
PEOPLE
HOTEL TAJ
Waiter Receptionist Security Room Service Staff Other Service Staff
CUSTOMER
Skilled person Professional person Personal Agents Technological person Travel agents
PRODUCTIVITY AND QUALITY
Continues……..
INTERNATIONAL
Air India Air India Express
Air China All Nippon Airways
British Airways Bhutan Airlines
China Eastern Airlines China Southern Airlines
Dragon Air Druk Air
El Al Eva Air Cargo
Emirates Ethiopian Airlines
Finnair Indigo
Iran Air Iraqi Airways
Indian Airlines Japan Airlines
Jet Airways Kenya Airways
Kam Air Korean Air
Malaysia Airlines Maldivian
Oman Air Qatar Airways
Royal Jordanian Saudi Airlines
Silk Air Singapore Airlines
Singapore Airlines (Cargo) Spice Jet
United Parcel Services Air Costa
Domestic
Air India
Go Air
Indigo Airlines
Jet Airways Konnect
Spice Jet
Alliance Air
Indian Airlines
Jet Airways
Jetlite
Continues……..
During Attack
Patrick Cescau Paul Polman
“It was my responsibility….I may have been the youngest person in the room, but I was still doing my job”
- Jagad
“Son, do your duty. Do not desert your post.” Kang replied, “If it [the hotel] goes down, I will be the last man out.”
- karambir Singh