6 thoughts about innovation
Post on 22-Feb-2016
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6 THOUGHTS ABOUT INNOVATION
2013 GLOBAL EXPO BOTSWANA
1 The creative process
Anterior superior temporal gyrus
FMRI EEG
Denotation vs. Connotation
pop psychology
Marjorie & Marsha
Bhattacharya
Raichle
Gamma wave rhythm½ asleepFocus and creativity
Daydreaming
2 Simplification as innovation
DistilClarifyEmpathize
Empathize
Hotel evacuation Cleveland Hospital IDEO –
anthropological Undercover Boss
Touch Points Applications Warranties Correspondence Call centre scripts Contacts Proposals Instructions Invoice
Distil
Clarify
3 Revolutions in innovation
4 Innovation market place
Huge R&D cost
Secrecy
Many false starts
Patents
Lengthy testing
Sharing of servicesRedistribution of goods Collaborative lifestyles
Collaborativ
e consumptio
n
Critical massIdling capacityA belief in the idea of commonsTrust between strangers
Requiremen
ts
5 Spreading an innovation
Please don’t tell…
Social currency
Triggers
Public
Emotions
Public
Practical Value
Stories
6 Grounds for optimism
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