From From The Wright Brothers To Israel Eight Thoughts On Innovation
January, 2017
Innovation Ecosystem Cred
“I guess the truth is that we were just plain dumb”Dan Kumler
City EditorDayton Daily News
#1
Human’s have not evolved to know what breakthrough innovation is, even when it is staring them right
in the face
#2
You can’t crowd source innovation
Amazon’s Share Price ‘97-’99
Amazon’s Share Price ‘97-’01
Amazon’s Share Price ‘97-’17
Humans Struggle With The Timing & The Impact of Innovation
“We tend to over estimate the impact of major technological
breakthroughs in the short run and underestimate the impact in the long
run”Roy Amara
President Institute For The FutureStanford Research Institute
#3 - Amara’s Law
Idealab At 20 – More than 100 Co’s
#4
Innovation is very dependent on timing, luck
and serendipity
The Good News
VS.
Source: TEDx, April 2015
Corporations Know They Need To Change
Incremental Innovation
Innovation Is Happening At Scale
#5
Most corporations weren’t formed to
innovate. They need help.
Innovation As A Core Mission
Pixar Maxims
• Why are only 4 of their 16 movies sequels– “To avoid becoming creatively bankrupt, we have to do things that
are high risk”
• Why are 100% of their movies are over budget– “The biggest reason it costs more than you think is that along the
way, you realize something you didn’t know when you started.”
• Why spend $’s making the shorts– “Well, we are sending signals. It is a signal to our employees that
we’re doing something for which we don’t get any money. “
#6
At Truly Innovative Companies, Innovation Is At
The Core Of How The Business
Defines Itself
#7
Success In the 3rd Wave Will Entail More
Partnerships, Policy, and ….. Bullshit
Facebook Revenues V. Projections
#8
Engagement = $$$
You’re either growing engagement (and therefor users and revenue)
or you’re DYING
Machine Learning / AI
Voice Is The New Browser
Facebook’s DOMINATES Engagement