6 keys every c-level executive needs to know about social media
Post on 05-Jul-2015
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SARAH HARDWICK!FOUNDER & CEO, ZENZI!
!!
STACY DONOVAN ZAPAR !CEO & FOUNDER, TENFOLD SOCIAL!
!!
6 KEYS!EVERY C-LEVEL EXECUTIVE !
NEEDS TO KNOW !ABOUT SOCIAL MEDIA!
A SHOW OF HANDS!
More than 225 Million members worldwide!
The world s largest social network for business!
2 new members every second!!
Launched in 2003!
More than 500 Million profiles!
Social networking and microblogging site!
Tweets = text-based messages of up to 140 characters!
Launched in 2006!
More than 1 Billion users worldwide!
Launched in 2004!
More than half of all internet users worldwide are on Facebook!
Largest social networking site in the world!
500 Million registered users!
2nd largest social networking site, passing Twitter in 1/13!
Features including Google Hangouts, Communities, Integration with other Google offerings, SEO benefits!
Launched in 2011!
Instagram = photography & video sharing site; launched !in 2010!
Pinterest = photo sharing site for sharing theme-based collections; launched in 2010!
Vine = 6-second video clip sharing site; launched in 2013!
WHAT IT!IS!
WHAT IT ISN’T!&!
SOCIAL SELLING!
Do’s!
&!Don’ts!
!"#$%#&'()*%+$,()%-&%*(#-$./%01(*,%2$*)3&.#4(5#/%).,%01(*,%-21#-%6(-4%5$&5*$%&7$2%3+$8%%!9(.$%#&12'$#%#1'4%)#%:(.;$,(./%'&+5).<%6$0#(-$#/%$-'8%=&2%-)*;(.>%5&(.-#%).,%-2(>>$2%$7$.-#%%!"#$%#&'()*%+$,()%-&%>$-%'&+5$337$%(.-$**(>$.'$%%
!?1+5%(.%6(-4%)%#)*$#%5(-'4%0$=&2$%+&.(-&2(.>%'&.7$2#)3&.#%%!@$%=);$%&2%#.$);<%!@&+0)2,%*$),#%%
SOCIAL RECRUITING!
Do’s!
&!Don’ts!
!%A)7$%-6&!6)<%'&.7$2#)3&.#%6(-4%').,(,)-$#8%!%@$%52&)'37$%).,%01(*,%-)*$.-%'&++1.(3$#8%!%"#$%#&'()*%-&%01(*,%).,%2$(.=&2'$%)%#-2&.>%$+5*&<$2%02).,8%
!%B&.C-%0$%)%D&0%0*)#-$2E%!%F52)<%G%H2)<%I%01*;%+)(*%').,(,)-$#8%!%"#$%#&'()*%*(;$%)%D&0%0&)2,8%
SOCIAL MEDIA MARKETING!
Do’s!
&!Don’ts!
!@$%F$*J$##%!@2(.>%-4$%7&('$%&=%<&12%'1#-&+$2%(.-&%<&12%'&++1.(')3&.#%#-2)-$><%!%K*(>.%-4$%'&.-$.-%<&1%510*(#4%6(-4%<&12%'1#-&+$2#L%(.-$2$#-#%!M(7$%'1#-&+$2#%#&+$-4(.>%-4)-%(#%5$2#&.)**<%+$).(.>=1*%%
!@&+0)2,%5$&5*$%6(-4%+)2;$3.>%+$##)>$#%!9)2;$-%0)#$,%&.%,$+&>2)54('#%!N&2>$-%-&%+$)#12$%<&12%$O&2-#%
Do’s!
&!Don’ts!
!P&..$'-%-&%$7$2<&.$%<&1%;.&68%!H$2#&.)*(Q$%<&12%(.7(-)3&.#8%!M(7$%(.%&2,$2%-&%>$-%0)';8%H)<%(-%=&26)2,8%RS4$%'122$.'<%&=%.$-6&2;(.>%(#%>$.$2&#(-<8T%U%V$(-4%N$22)QQ(%
!%F$.,%7)>1$%01*;%+$##)>$#%-42&1>4%#&'()*W%X=%(-C#%.&-%#5$'(Y'%).,%-)2>$-$,/%(-C#%#5)+8%ZR,$)2%-21#-$,%=2($.,T%&2%R,$)2%Y2#-%*$7$*%'&..$'3&.T[%!%\&%R52$+)-12$%#&*('(-)3&.T%!%&O$2%-&%4$*5%&-4$2#%Y2#-%0$=&2$%>&(.>%=&2%-4$%#)*$8%!%F$.,%).%(.7(-$%1.*$##%<&1C2$%=)(2*<%'$2-)(.%(-%6(**%0$%)''$5-$,8%!%@$%)=2)(,%-&%+$$-%.$6%5$&5*$%&.%#&'()*%+$,()8%S4)-C#%64)-%(-C#%)**%)0&1-E%
PR!
Do’s!
&!Don’ts!
!9&.(-&2%'&.7$2#)3&.#%)*2$),<%4)55$.(.>%!].>)>$%6(-4%+$,()%7()%#&'()*%'4)..$*#%!@$%)%2$#&12'$%=&2%+$,()/%4$*5%-4$+%01(*,%-4$(2%&6.%02).,#%
!V$$5%#$.,(.>%&1-%52$##%2$*$)#$#%-4)-%)2$.L-%6&2;(.>%%%!".,$2$#3+)-$%-4$%(.J1$.'$%&=%.('4$%0*&>>$2#%%!N&2>$-%-&%(.'*1,$%F]^%;$<6&2,#%(.%<&12%H_%+)-$2()*#%
PERSONAL BRAND!
Do’s!
&!Don’ts!
!%"#$%#&'()*%-&%2$(.=&2'$%<&12%#-2$.>-4#/%01(*,%).,%$7).>$*(Q$%<&12%5$2#&.)*%02).,%!%]#-)0*(#4%<&12#$*=%)#%).%$`5$2-%(.%<&12%Y$*,%!%_$+$+0$2%-4)-%#&'()*%D1#-%#4(.$#%)%*(>4-%&.%-4$%02).,%-4)-C#%)*2$),<%-4$2$8%X-%6&.C-%Y`%)%0),%02).,8%!%M&&>*$%<&12%.)+$8%a&1%+(>4-%0$%#1252(#$,%)-%64)-%#4&6#%158%%
!%"#$%#&'()*%+$,()%-&%7$.-%&2%J)+$%&-4$2#8%!%\$>*$'-%<&12%#&'()*%52&Y*$#8%9);$%#12$%<&12%&.*(.$%52&Y*$#%)''12)-$*<%2$J$'-%<&12%5$2#&.)*%02).,%).,%)2$%15,)-$,%).,%'122$.-8%!%N&2>$-%-&%F]^%).,%;$<6&2,!&53+(Q$%<&12%52&Y*$#8%X=%.&%&.$%').%Y.,%<&1/%-4$2$C#%.&%5&(.-%(.%0$(.>%&.%#&'()*8%
Q A!&!
@StacyZapar
!!
@SarahZ!
linkedin.com/in/sarahhardwick!
zenzi.com!
760.635.9320!
sarah@zenzi.com!
facebook.com/ZenziCommunications!
SARAH HARDWICK! STACY ZAPAR!
!!
@StacyZapar!
linkedin.com/in/stacyzapar!
tenfoldsocial.com!
619.917.9221!
stacy@tenfoldsocial.com!
facebook.com/tenfoldsocial!
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