6 essential elements for fundraising success

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6 Essential Elements for Fundraising Success

Webinar Start Time: 1pm CST

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Today’s Presenter

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Webinar Details

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Solutions - Overview

ERP/Accounting System

Implementations

CRM System Implementations

HRMS/Employer System

Implementations

Web / MobileDevelopment & eCommerce

Nonprofit Solutions

Document Management/SharePoint

Business Intelligence, Analytics & Reporting

IT Infrastructure, Cloud & Managed Services

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Today’s Conversation

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Data to Consider- Target Audience

268

4918

335

0

50

100

150

200

250

300

350

400

Individual Foundation Corporation Total

$, B

illio

ns

2013 Total Fundraising by Type

15%

80%

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6 Elements for Success- Fundraising “Funnel”

• Website

• Donation Process

• Online Campaigns

• Mobile

• Social Media

• Tracking ProgressDonations

MOBILE / SOCIAL MEDIA

ONLINE CAMPAIGNS

DONATON PROCESS

WEBSITE

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How Do We Get New Donors?

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MNM Website Example

Strong Features

• Powerful Headline

• Limited Copy and use 2nd

Person (‘you”)

• Use Pictures

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MNM Website Example

Strong Features

• Use White Space to Focus the Eye

• Use Success Metrics

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Donation Process- Make it Simple

As few clicks as possible from Home Page to Donation!

Test your site• Count the steps• Time the process• Use a focus group

• Mobile Friendly! Ability to share on FB and Twitter.

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Donation Process- Example

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Online vs. Offline Fundraising• Online fundraising continues to grow at a fast

pace, with an estimated 15-20% increase in 2013 alone.

• According to the Chronicle of Philanthropy, more that 50% of donors over 60 years of age have made a gift online. When to use offline tactics?

• Now more than ever you need an inexpensive online donation tool.

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Number of New and Repeat Donors

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Increase The Value of Events

Increase the value of events

Place registration forms where donors are engaged

Multiple engagement opportunities in the same form

Create forms for ticketing, volunteer registration, sponsorships, advertising, memberships and more

Multi-channel event registration forms (PC, Tablet, Phone, Social Media)

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Email Marketing & Capturing Email Addresses

• Still the #1 way to raise money online

• Capture email addresses any way you can:• Opt-in box on the website• Event registrations • Facebook page• Pop-up- capture email or highlight a call to action

• Write a compelling narrative and have a structured communication plan (with metrics!)

• 7 touches = a donation/action

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Abila and Net@Work: The Complete Solution

Abila Grant

Management

AbilaFundraising

Online

Abila Fundraising

50

Abila MIP Fund

Accounting

NET@WORK

WebsiteCRM

Document Sharing

Abila Fundraising Online

NonprofitOrganizationNonprofit

Organization

Apply for a grant from Fnd or Govt

Abila Grant Management

Foundation or Govt

Abila MIP Fund Accounting

Transaction is sent to 

Abila MIP Fund Accounting

$Appeal to donors

Abila Fundraising 50

Run query for solicitation list

Email marketing tool such as 

Constant Contact or MailChimp

Send email

Call/Direct Mail $

Direct donors to online form

Accept direct checks, cc

$ Abila Fundraising 50

Transaction tracked, receipts and donor 

acknowledgement sent

$ Transaction is sent to AbilaMIP Fund Accounting

I need funds for my programs and 

operating budget.

Efficient Process Flow

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Thank You For Attending!

Questions?ndenby@netatwork.com