6 essential elements for fundraising success
DESCRIPTION
Could You Be Doing More to Further Your Organization's Mission? In this webinar, Nick Denby, Nonprofit Consulting Manger at Net@Work, will review several essential elements that will enable your organization to increase your fundraising effectiveness. Find out how today's leading Fundraising Software can help you: Identify the foundation upon which successful campaigns are built. Improve the donor process to retain existing donors and cultivate new donors. Decide where to focus your efforts: Online or offline? Both? How to increase the value of your events. Integrate your entire organization through connectivity to your fundraising and fund accounting systems so as to improve campaign tracking and organization-wide communication.TRANSCRIPT
©2014 Net@Work Inc.
6 Essential Elements for Fundraising Success
Webinar Start Time: 1pm CST
©2014 Net@Work Inc.
Today’s Presenter
©2014 Net@Work Inc.
Webinar Details
©2014 Net@Work Inc.
Solutions - Overview
ERP/Accounting System
Implementations
CRM System Implementations
HRMS/Employer System
Implementations
Web / MobileDevelopment & eCommerce
Nonprofit Solutions
Document Management/SharePoint
Business Intelligence, Analytics & Reporting
IT Infrastructure, Cloud & Managed Services
©2014 Net@Work Inc.
Today’s Conversation
©2014 Net@Work Inc.
Data to Consider- Target Audience
268
4918
335
0
50
100
150
200
250
300
350
400
Individual Foundation Corporation Total
$, B
illio
ns
2013 Total Fundraising by Type
15%
80%
©2014 Net@Work Inc.
6 Elements for Success- Fundraising “Funnel”
• Website
• Donation Process
• Online Campaigns
• Mobile
• Social Media
• Tracking ProgressDonations
MOBILE / SOCIAL MEDIA
ONLINE CAMPAIGNS
DONATON PROCESS
WEBSITE
©2014 Net@Work Inc.
How Do We Get New Donors?
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MNM Website Example
Strong Features
• Powerful Headline
• Limited Copy and use 2nd
Person (‘you”)
• Use Pictures
©2014 Net@Work Inc.
MNM Website Example
Strong Features
• Use White Space to Focus the Eye
• Use Success Metrics
©2014 Net@Work Inc.
Donation Process- Make it Simple
As few clicks as possible from Home Page to Donation!
Test your site• Count the steps• Time the process• Use a focus group
• Mobile Friendly! Ability to share on FB and Twitter.
©2014 Net@Work Inc.
Donation Process- Example
©2014 Net@Work Inc.
Online vs. Offline Fundraising• Online fundraising continues to grow at a fast
pace, with an estimated 15-20% increase in 2013 alone.
• According to the Chronicle of Philanthropy, more that 50% of donors over 60 years of age have made a gift online. When to use offline tactics?
• Now more than ever you need an inexpensive online donation tool.
©2014 Net@Work Inc.
Number of New and Repeat Donors
©2014 Net@Work Inc.
Increase The Value of Events
Increase the value of events
Place registration forms where donors are engaged
Multiple engagement opportunities in the same form
Create forms for ticketing, volunteer registration, sponsorships, advertising, memberships and more
Multi-channel event registration forms (PC, Tablet, Phone, Social Media)
©2014 Net@Work Inc.
Email Marketing & Capturing Email Addresses
• Still the #1 way to raise money online
• Capture email addresses any way you can:• Opt-in box on the website• Event registrations • Facebook page• Pop-up- capture email or highlight a call to action
• Write a compelling narrative and have a structured communication plan (with metrics!)
• 7 touches = a donation/action
©2014 Net@Work Inc.
Abila and Net@Work: The Complete Solution
Abila Grant
Management
AbilaFundraising
Online
Abila Fundraising
50
Abila MIP Fund
Accounting
NET@WORK
WebsiteCRM
Document Sharing
Abila Fundraising Online
NonprofitOrganizationNonprofit
Organization
Apply for a grant from Fnd or Govt
Abila Grant Management
Foundation or Govt
Abila MIP Fund Accounting
Transaction is sent to
Abila MIP Fund Accounting
$Appeal to donors
Abila Fundraising 50
Run query for solicitation list
Email marketing tool such as
Constant Contact or MailChimp
Send email
Call/Direct Mail $
Direct donors to online form
Accept direct checks, cc
$ Abila Fundraising 50
Transaction tracked, receipts and donor
acknowledgement sent
$ Transaction is sent to AbilaMIP Fund Accounting
I need funds for my programs and
operating budget.
Efficient Process Flow
