#565 website 101: 3 steps to creating your first website

Web Site 101:3 Steps to Creating Your First Website

Randall V. Wong, M.D.

Medical Marketing Enterprises, LLC

AAO: 2012Course 565

Randall V. Wong, M.D.Financial Disclosure Co-Founder

Medical Marketing Enterprises, LLC (O)

www.MedicalMarketingEnterprises.com

Goals After this course, you should be able to;

Choose a domain name

Choose a hosting service (GoDaddy, Bluehost)

Choose a CMS (software)

Prepare to launch your site!

3 Steps to Starting a Web Site

Domain (www.mymedicalpractice.com) SEO The suffix

Hosting Self-hosted Hosted

Website evelopment

.com vs. .org vs. html

The Domain: Maximize the SEO Choosing a Domain

Best to maximize the SEO of the domain, but not absolute Use a combination of popular keywords used in search

“www.BethesdaRacketStringing.com”

Vs.

“www.WongWongandWong.com”

What’s in a Name? Choose 3 keywords which describe your services

Combine them

Maximizes the SEO of choosing a domain

RetinaEyeDoctor.com Retina + Eye + Doctor

www.RetinaEyeDoctor.com

Ranks Globally

Has both SEO of the URL and the site is optimized

Keyword Search

Use Keyword Search tools to determine if a particular word is commonly used

E.g. “Eye Doctor” is searched more often than “Ophthalmologist”

“Keyword Tool”

Google Keyword Tool

Buy the Domain

Usually purchased for $10-$15

Cost per year

Best to buy for 5 years, signifies you are “trusted”

Spammers and Black Hat sites will buy for much shorter duration.

Bluehost.comBluehost.com

GoDaddy.comGoDaddy.com

Domain Ownership

You may or may not want to pay for anonymity

We recommend using a company credit card and listing yourself as the owner and at your office address

Domain Suffix: Does it Matter? .com

.net

.org

.edu

In general, the Domain suffix is intended to signify the type of company or organization, but any entity can enter domains with these suffixes.

Country Codes and SEO Domain suffixes

Country Codes .ca – Canada .cn – China .de – Germany .au - Australia

Not all country codes are available

SEO – host URL in same country

Hosting Your Site Self-Hosted

Maximum Control

Maximize SEO

Hosting: Where to Store Your SiteHosted (Free)

Blogger.com

Wordpress.com

Godaddy.com

Self-Hosted GoDaddy.com

Bluehost.com

HostGator.com

Hosted: Pros vs. ConsPros

Free

No Server Maintenance

No Downtime

Free URL

Cons URL unprofessional

Limited design themes

File Access/Ownership

Poor SEO

Self-HostingCons

Costs

“Maintenance”

Separate URL

Pros Costs - $10/mo.

Custom Design

Best Function

Best SEO

Self-Hosted: Maximum control

Maximum flexibility

Affordable

Best SEO!!!!!

Choosing Hosting Company Up time

Download time (SEO)

Email?

Customer Service 24/7 Time on Hold

Self Hosting

Bluehost

Go Daddy

Host Gator

Building The Site Purchased URL

Chosen Hosting Company

Must build site!

3 Types of Websites

Resource (Static, No SEO)

Marketing (Dynamic, SEO)

Interactive (Dynamic, SEO, “Blog”)

Web = Blog Modern website must be on CMS

Design is fully customizable and can look like any website

Can “add” function when you are ready

E.g.: Change a Resource site to Marketing site

Website Design

Web Design is Obsolete

Does not improve your rankings

Expensive to change

Themes/Design for blogs is now very cheap and turn-key

Great Looking Page, but Will Not Rank!

Software/CMS

Blogging Software Server Based Best SEO Social Media

Traditional website software is obsolete E.g.FrontPage, Dreamweaver

Wordpress….

Wordpress.com vs. Wordpress.org.com

Free

Limited Themes

Limited SEO

URL

No maintenance issues

No customer service issues

.org Costs

Unlimited flexibility (plugins)

Customized Themes

Custom URL

Maintenance

Best SEO!!!

Web Design Obsolete from SEO perspective

Turn-key Themes

3rd Party Themes

Studiopress

Genesis

Thesis

Conclusions

Owning your own website is cheap, not economical, but cheap

$10/month (Best ROI)

Best and Only Marketing Strategy (Billboards)

Your First Step to Social Media!

Take Home: Starting a Web Site URL

Hosting

Blog Software

Blog = Website

Design is Obsolete

Maximize SEO value in your decision making process!

See You on the Web! January 15, 2013

Webinar

Update/Refresh AAO 2102

Thank You andTo Your Success!

Randall V. Wong, M.D.Amy Wong, Esq.

Medical Marketing Enterprises, LLC7726 Bradley Blvd.Bethesda MD 20817

240.230.7353

RWong@MedicalMarketingEnterprises.com Amy@MedicalMarketingEnterprises.com