5 truths-new

Mike LinvilleOwner/Chief Project Manager

Black Dog StudiosBlack Dog Education

*Self Employed Business Owner for 13 Years

Before we get started

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Email

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WEB DEVELOPMENT = HIGHLY SKILLED

The Problem

Technician required

Time Minimum

High cost maintenance

The Choices

Cough up the

Wait until you have enough changes to make it worth doing.

$$$

The Choices

NO WONDER WHY BUSINESS OWNERS ARE FRUSTRATED OR HAVE STALE SITES!

Cough up the

Wait until you have enough changes to make it worth doing.

$$$

The New Reality

Technology is advancing

CMS’s can create fully Search Engine Optimized (SEO) websites

A Lesson in History

13 yrs as a professional web developer

I lost my passion

Business went down a path I didn’t like

The Downward Spiral

Ever been around negative Ever been around negative

people? What happens?people? What happens?

It happens with family / friends It happens with family / friends

and it can happen with clientsand it can happen with clients

I wasn’t “feeling it” anymore I wasn’t “feeling it” anymore

The Turning Point

Enter Tony Robbins

Personal life back on track but businesses still suffering

Manifesto moment

The New Outcome

Didn’t know how to do it so I started learning …

To provide small businesses with professional quality web design, development and marketing at affordable rates.

The New Outcome

INFO MARKETING 101 – Tiered ApproachStart with free / low price

Work your way upThe more you pay the more

you get

Seemed like a match so we tested

The New Outcome

The Breakthrough

Web requirements depend on the type of businessAllowed the creation of a Framework

Over 2 yrs testing and it still works

Case StudiesTamara Dorris – Real Estate Agent Extraordinaire

Problem:

Website was not focused or search engine optimized

Case StudiesTamara Dorris – Real Estate Agent Extraordinaire

Solution:

A full- redesign, clean up and search engine optimization

Case StudiesTamara Dorris – Real Estate Agent Extraordinaire

“I'm impressed with the talent, skill and customer service. Just look at what a good job they've done!”

Results:Indexed Pages: from 14 to 400

Websitegrade: 90’s

Case Studies

Jessica Sewell – Cali Custom Coatings

Problem:No web presence (tech fear)

Case Studies

Jessica Sewell – Cali Custom Coatings

Solution:Introduction to the framework and a little training

Case Studies

Jessica Sewell – Cali Custom Coatings

“I will forever recommend them to any friend or family and will only trust them with my future business ventures.”

Results:

Online in less than a month

Websitegrade: 67

Case Studies

Jennifer Hill – BBQ Pro Online

Problem:No web presence

(tech fear)

Case Studies

Jennifer Hill – BBQ Pro Online

Solution:Introduce to framework and a little training

Case Studies

Jennifer Hill – BBQ Pro Online

“This is Killer!”

Results:Online in less than 2 weeks

Websitegrade: 61

Case Studies

Lucy Postins – The Honest Kitchen

Problem:Huge Site, Bad Design

Case Studies

Lucy Postins – The Honest Kitchen

Solution:Redesigned the entire website using our framework

Case Studies

Lucy Postins – The Honest Kitchen

“We have been delighted with the work of Mike and the team at Black Dog. From day one, they demonstrated an understanding of our brand, what sets us apart from the competition and what we stand for as a company…

Results:Indexed page: 1700+

Websitegrade: 99

The Point

Same framework

Different industries

Different types of sites

All great results

The Ah-Ha Moment

Needs of developer ≠ Needs of client

Developers need to charge more while their client needs a less expensive solution

This discrepancy leads to strained working relationships

The 5 Myths of Web Development

Many of these myths are perpetuated by developers as a way to keep themselves relevant and employed without having to upgrade skills or innovate thinking

Many developers are lazy … shocking

#1 Good sites have to be expensive

For developers – larger jobs are more profitable

2 ways to do this

Start large

Scope creep

#1 Good sites have to be expensive

Better Solution – Start small and grow

For developers – larger jobs are more profitable

2 ways to do this

Start large

Scope creep

#2 Good sites have to be complicated

Developer job security

Most maintenance = Awkward

#2 Good sites have to be complicated

Reality - Good site is about VALUE!

Developer job security

Most maintenance = Awkward

#3 Brochure sites are good enough

Entertainment

Solve a problem

Brochure sites typically

don’t do either

People search online for 2 main reasons

#3 Brochure sites are good enough

Key Distinction: Your website isn’t about your product. It is really about how your product solves a specific problem.

Entertainment

Solve a problem

Brochure sites typically

don’t do either

People search online for 2 main reasons

#4 You have to be everywhere to be successful online

Easy to do … Facebook, YouTube, blogging, Twitter, LinkedIn, Networking Events

Jack of all Trades, Master of None

#4 You have to be everywhere to be successful online

Smarter – Develop a Mastery Mindset

Easy to do … Facebook, YouTube, blogging, Twitter, LinkedIn, Networking Events

Jack of all Trades, Master of None

#5 To make an impact it takes a lot of work

Work smarter, not harder

Pareto’s Principle

Small Business Owners are busy. Get Smart, Strategic & Lean

What does it take to win

Location, location, location

Quality over quantity

ConversationsWINNING!

What does it take to win

Location, location, location

Quality over quantity

ConversationsSolution – A search engine optimized website that’s easy to develop and maintain.

WINNING!

How to win – The Framework for Success

in orderto the best of our ability

11 steps to drastically increase your chances

Step 1 – Hosting and Domain name

Don’t be cheapLook at customer service

Hosting

.com still the bestCompany name / description of services

Domains

Step 2 – Set Up 3rd party accounts

Step 3 – Install Blog

Create databases

Create database users

Install CMS

Step 4 – Integrate Themes

Find a theme (WOO)

Install it

Configure it

Step 5 – Install Plugins

List functionality required

Find + install plugins

Configure

Integrate into site

Step 6 – Web Site Analytics

Integrate into site

Schedule reports

Commit to monitor

Step 7 – Architect the Site

Project goals vs. customer needs

Determine pages to be created

Set your structure for a logical flow

Step 8 – Create Pages + Fill with Content

Create pages

Update the navigation (some)

Add content

Step 9 – Dress it up

Styling

Images (additive)

DO NOT Fear whitespace

Step 10 – On-Page SEO

Meta tags

Page titles

Headlines

Keyword / keyphrase highlighting – bold, internal links

Step 11 – Launch Site

Generate XML sitemaps

Activate Feedburner feeds

Share with network

Work on marketing strategy

Don’t do this

Don’t just pass this off to a disinterested employee or 3rd party. As the owner of the business you need to drive the development – once you know what you expect out of the site – then you can absolutely hand off the legwork.

Always do this

Ask: How does this serve my customer?

Always do this

Ask: How does this serve my customer?

Whenever you put anything on your website take a step back and ask yourself that question.

Always do this

Ask: How does this serve my customer?

Whenever you put anything on your website take a step back and ask yourself that question.

If it doesn’t, remove it.

Thank you!

If you take that information and follow the 11 step plan that we laid out – your chances of online success just shot through the roof.

If you want to take this to a new level and you’d like me to teach you and train you in this I’d like to invite you to register for this new system that we just created called the DIY WordPress Creator.

The DIY WordPress Creator

Online training program

6 modules from domain to marketing

57 page workbook

Tools, checklists, templates

Downloadable Audio

Weekly coaching calls

For more information visit - http://www.BlackDogEducation.com/5truths

Now is the time

A website that works for you

Become an expert or “go-to” person in your market

Increase exposure to new clients

Decrease update time

Take control of your online foundation

Crush your tech fears

Be part of a community

For more information visit - http://www.BlackDogEducation.com/5truths

Module 1 - Prepwork

• Setup hosting + domain

• Install the blog

• Creating 3rd party accounts

• Design for consumer vs. design for computer

For more information visit - http://www.BlackDogEducation.com/5truths

Module 2 - Theme

• What themes are

• Qualities of a “good” theme

• Theme installation

• Theme customization

For more information visit - http://www.BlackDogEducation.com/5truths

Module 3 - Plugins

• What are plugins

• The good, the bad and the ugly

• Installation and configuration

• We install the 4 plugins that I use on ALL of my websites

For more information visit - http://www.BlackDogEducation.com/5truths

Module 4 - Analytics

• What are analytics

• Why is it important

• ROI for beginners

• Creating and installing Google Analytics

• Dashboard OverviewFor more information visit -

http://www.BlackDogEducation.com/5truths

Module 5 – Common Hosting Tasks

• Not all site activities are in CMS

• Creating email accounts

• File management

• File backups

• Setting up your email clientFor more information visit -

http://www.BlackDogEducation.com/5truths

Module 6 – Site Build

• Effective site structure

• Project Goals vs. Customer needs

• Importance of content

• Site Maps (w/templates)

For more information visit - http://www.BlackDogEducation.com/5truths

Module 6 – Site Build

• Paint by the numbers

• Page refinement

• SEO tactics and tips

For more information visit - http://www.BlackDogEducation.com/5truths

The Value

Standard 5 page website• Limited access to me

• No training

• No coaching

• No workbooks

• No marketing

For more information visit - http://www.BlackDogEducation.com/5truths

The Value

Standard 5 page website• Limited access to me

• No training

• No coaching

• No workbooks

• No marketing

We want this to be attainable for everybody

For more information visit - http://www.BlackDogEducation.com/5truths

Bonuses

Over $400 in additional value

Web hosting – 1 year

Professionally designed template

Quickstart marketing guide

$300

$70

$47

For more information visit - http://www.BlackDogEducation.com/5truths

Bonuses

Over $400 in additional value

Web hosting – 1 year

Professionally designed template

Quickstart marketing guide

$300

$70

$47

Your Cost Today:

$397

For more information visit - http://www.BlackDogEducation.com/5truths

My promise to you

• If you’re not happy we’re not happy

• Not happy with the content, the process or your result

• No questions asked, 30-day money back guarantee

• Risk Free? The way it should beFor more information visit - http://www.BlackDogEducation.com/5truths

Thank You

This price and these bonuses won’t last forever so if you feel like it’s the right move for your business – Visit the URL below, check out and we’ll see you on the other side.

For more information visit - http://www.BlackDogEducation.com/5truths

Webinar Attendees

• I appreciate the time you gave me today

• You are interested in your success

• I want to reward that … with 2 extra bonuses

For more information visit - http://www.BlackDogEducation.com/5truths

Extra Bonuses

Web hosting – 1 year

Professionally designed template

Quickstart marketing guide

$300

$70

$47

For more information visit - http://www.BlackDogEducation.com/5truths