5 marketing steps to take to grow beyond referral marketing

5 Marketing Steps to Take to Grow Beyond Referral Marketing

Presented by Tony Laelfor

Today’s Presenter• 15 years of marketing & sales• Software products• Professional services • Sales worth $100s monthly to

$100,000s annually• Provides marketing and sales strategy

Tony LaelPartner at Fannit.com Founder of MarketingManager.us

Lifestyle vs. Business

The DifferenceLifestyle• You and a helper• $100-300k per year• Manage you & your clients• Almost 100% referral business• All goes to you

“I don’t want to take on too much”

Business• Lead 3+ people• $300k+ per year• Manage your business & clients• Multiple channels • Employees & contractors

“I want to grow beyond referrals”

Is this you?

Yeah, but after tax season

right?

5 Marketing StepsGrow beyond referral marketing

1 Know Who You Are• Personalities you get along with• Industries you understand• Skill sets you have (or do not)• Case studies• Your beliefs about money• Do you have desire?

• Marketing• Sales• Financial• HR• Service

2 Define Your Target Client • Personalities • Views on value of your services• Demographics• Size (annual revenues) • Needs• Industries

3 Develop a Blueprint for Content

Topics that matter to your prospects!

Content that has context: considering options

What would normally close a new client?

Example Content & System Blueprint

4 Find People & Systems to Automate• It takes a team• There are affordable

marketing automation systems out there!• Strong model: 1 person,

assisted by outsourced team• Get their attention

where they live – on mobile devices, in social and …

Go to Market – think channels!• Email marketing• Social prospecting (not marketing)• Paid search

… all drawing people to your web site – your content – your message

#1 Goal is Lead Generation

5 Go! Measure & Adjust

Thank You!

Tony LaelPartner at Fannit.com Founder of MarketingManager.us

tlael@Fannit.com