5 easy ways to engage your facebook friends

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Facebook Friends5 Easy Ways Engage Your

Session Framework

•Timeline’s new features, do’s and don’ts.

•Examples.

•Close with five action points to start on today.

•Cole Directory published in 1947.•Crisscross directory of addresses & phone numbers.•Invaluable information for a number of industries:

•Telemarketing•Debt collection •Law enforcement

•Today, web-based lead generation for businesses.

Background

Jack Cole

www.colecommunity.com

Features:• Webinars

• Playbook download

• Articles

• Buddy’s Blog

• Resources

•Marketing has become more visual storytelling.

•845 million active users.

•Sharing more than 100 billion social connections.

Like BoxTag using @

851 Pixels315

Pixels

Images should be:• Representative of your brand• Creative• Updated frequentlyDon’t include:•Price/purchase information•Call-to-actions•Contact information•Misleading/deceptive

Cover Photo

For Brick & Mortar Stores:• Highlight physical location• Phone number• Hours/days of the weekVirtual:•Website•Specials/discounts•Call-to-Actions

About Section

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180 Pixels

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111 Pixels7

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Apps:• Below your cover photo• Arrange and re-arrange• 12 apps to feature in allThink about:•Add Contact me App•Quote App•Blog•Pinterest•Personalize photos

Apps

Timeline Tips

Regularly:• Check your admin panel•Post updates

•2/3 times a day/week•Just be consistent

Think about sharing:•Industry news•Like/share other business information •Employee celebrations•Blog•Contests/company news

Pictures:•Representative of your brand•Creative•Updated frequentlyVideos:•1-3 minutes in length•How-tos, testimonials, promotions Questions, blog articles:•Relate to your service/industry •Relevant•Interesting

Post Interesting Content

Highlight Posts

•Pins are located in the upper right hand corner•Stays at the top of your Timeline for up to 7 days

Always Respond, never delete:

•Be courteous, ask to talk offline

•Offer a customer service number

•Be representative of your brand

•Watch what employees are saying/posting

•Consider a social media policy

Timely Response

•Share

•Like

•Respond to your

friend’s content

Share the love

Consider:•Post at least once a week

•Ideally once/twice a day•Create conversations/build relationships•Schedule Facebook updates with free tools

•Hootsuite•Keep tabs on the competition•See how your favorite stores, brands & companies are engaging with their friends

More Tips

Resources

facebook.com/FacebookPages

www.socialmediaexaminer.com

www.Hubspot.com

www.hootsuite.com

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