5 design hacks to super-charge your mvp
Post on 15-Apr-2017
17.451 Views
Preview:
TRANSCRIPT
Skyrocket Early Product Design5 hacks to super-charge your MVP*
*Minimum Viable Product
Is this you?
• need to accelerate early design process
Is this you?
• need to accelerate early design process
• tough to find the right early customers
Is this you?
• need to accelerate early design process
• tough to find the right early customers
• hard to make a stripped-down MVP
What You Will Learn
Actionable techniques for creating
a better product in less time
Who is this for?
Who is this for?
Innovators & entrepreneurs with a
hot idea and the desire to:
Who is this for?
Innovators & entrepreneurs with a
hot idea and the desire to:
✓ Create a highly-engaging product
Who is this for?
Innovators & entrepreneurs with a
hot idea and the desire to:
✓ Create a highly-engaging product
✓ Achieve mass-market success
Who is this for?
Innovators & entrepreneurs with a
hot idea and the desire to:
✓ Create a highly-engaging product
✓ Achieve mass-market success
✓ Speed up design & development
Who is this NOT for?
Anyone looking for:
Who is this NOT for?
Anyone looking for:
✗ Easy answers
Who is this NOT for?
Anyone looking for:
✗ Easy answers
✗ Silver bullets
Who is this NOT for?
Anyone looking for:
✗ Easy answers
✗ Silver bullets
✗ Manipulative game mechanics
Who is this NOT for?
Anyone looking for:
✗ Easy answers
✗ Silver bullets
✗ Manipulative game mechanics
✗ Skinner Box approach to engagement
Amy Jo Kim, Ph.D.
Amy Jo Kim, Ph.D. • Social Game Designer
• Entrepreneur
• Startup Coach
Amy Jo Kim, Ph.D. • Social Game Designer
• Entrepreneur
• Startup Coach
Amy Jo Kim, Ph.D. • Social Game Designer
• Entrepreneur
• Startup Coach
Habits, Culture & Design Hacks
What I’ve learned
• Early product development is HARD
What I’ve learned
• Early product development is HARD
• It becomes faster & easier with the
right shortcuts & hacks
What I’ve learned
• Early product development is HARD
• It becomes faster & easier with the
right shortcuts & hacks
• How would you like to make 6
months of progress in 6 weeks?
Case Study
Amy Jo has a refined and effective process for bringing early product ideas to life.
Blair Ethington VP Covet Fashion
Initial Challenge
• Test & refine innovative coop game idea with non-gamer audience
G2A Action Plan
• Product strategy • Early Adopters • Prototype & Test • Customer feedback
Key Results
• Found early market • Financially successful evergreen hit
Initial Challenge
• Test & refine innovative coop game idea with non-gamer audience
G2A Action Plan
• Clarify product strategy & constraints • Find & learn from Early Adopters • Run weekly interviews & playlists
Key Results
• Found early market • Financially successful evergreen hit
Initial Challenge
• Test & refine innovative coop game idea with non-gamer audience
G2A Action Plan
• Clarify product strategy & constraints • Find & learn from Early Adopters • Run weekly interviews & playlists
Key Results
• Found early aspirational market • Financially successful evergreen hit
Amy Jo’s MVP methodology is fantastic. The ROI you’ll see is a no-brainer.
Ofer Leidner President, Happify
Initial Challenges
• Build prototype • Find early market • Prove business model
G2A Action Plan
• Product strategy • Early Adopters • Prototype & Test • Customer feedback
Key Results
• Contact with early enthusiasts • Market leader in digital health
Initial Challenges
• Build prototype • Find early market • Prove business model
G2A Action Plan
• Clarify product strategy • Find & learn from Early Adopters • Prototype & test Core Loop
Key Results
• Contact with early enthusiasts • Market leader in digital health
Initial Challenges
• Build prototype • Find early market • Prove business model
G2A Action Plan
• Clarify product strategy • Find & learn from Early Adopters • Prototype & test Core Loop
Key Results
• Built product with customer input • Market leader in digital health
What if you could…
• Accelerate your early product development?
What if you could…
• Accelerate your early product development?
• Talk with EXACTLY the right customers early on?
What if you could…
• Accelerate your early product development?
• Talk with EXACTLY the right customers early on?
• Turn those insights into a simple yet compelling MVP*?
*Minimum Viable Product
What if you could…
• Accelerate your early product development?
• Talk with EXACTLY the right customers early on?
• Turn those insights into a simple yet compelling MVP*?
• Do all of this in just a few weeks?
*Minimum Viable Product
5 Design Hacks to super-charge your MVP
Small, high-learning experiments1
To increase your chances of success, minimize time through the Build-Measure-Learn cycle.
Eric Ries Author, The Lean Startup
Ideas
Design &
Build
Product
Measure
Data
LearnAsk the hard, important questions upfront
Will people subscribe to a digital service that deliversdaily happiness exercises?
Will fashion-loving, young women play a dress-up game with real designer clothes?
Surface & test your highest-risk assumptions
MVP Canvas
Surface & test your highest-risk assumptions
MVP Canvas
Early Adopter Funnel2
Early Adopters will put up with cost & ridicule for innovations that meet real needs.
Erika Hall Author, Just Enough Research
Geoffrey Moore, 1992
To cross the chasm…
Find & delight
a few passionate
Early Adopters
Test & refine
your assumptions
Ask just a few
revealing questions
Daily Habits
Beliefs & Ideas
Unmet Needs
• 25 fashion-obsessed women 18-40
• both gamers & non-gamers • existing player base + Craigslist ads
WHO
• 25 fashion-obsessed women 18-40
• both gamers & non-gamers • existing player base + Craigslist ads
• 10 minute screening interviews
• 3-5 revealing questions • best subjects become paid testers
WHO
WHAT
Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
RESULTS3 key
activity patterns
Customer Habit Stories3
The chains of habit are too weak to be felt until they are too strong to be broken.
Samuel Johnson Author
Piggyback on
existing habits
• Identify relevant habits
Study their daily routines
• Identify relevant habits • Match a habit to an
unmet need
Study their daily routines
• Identify relevant habits • Match a habit to an
unmet need • Look for emotional and
situational triggers
Study their daily routines
Capture Insights with Habit Stories*
When _________
I want to ______________
so I can _____________
trigger
activity + goal
outcome
*habit-based Job Stories
Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
Fashion Browser Existing habit
“When I’m tired after a long day at work,
I want to flop on the couch and get the
escapist, immersive hit of flipping through
Vogue - but in a game.”
Fashion Browser Habit Story
When I need to relax after a long day at work
Trigger
Fashion Browser Habit Story
When I need to relax after a long day at work
I want to see gorgeous, creative outfits – made
from the latest designer fashions
Activity
Trigger
Fashion Browser Habit Story
When I need to relax after a long day at work
I want to see gorgeous, creative outfits – made
from the latest designer fashions
So I can stay on top of fashion trends in a fun,
relaxing & playful way
Activity
Outcome
Trigger
Skill-building Core Loop4
In a loop, you’re learning a skill and updating your mental model. That’s what leads to player delight.
Dan Cook Game Designer
Fake landing page?
Fake landing page? X
Operant Conditioning AKA Skinner Box?
Operant Conditioning AKA Skinner Box? X
Skill-building =
making customers more awesome
Skill-building =
making customers more awesome
Core Loop = skill-building habit loop
EscapeTime! urge to dive into an escapist world
Browse your Style Feed
Rate/Comment on Outfits
Earn $$, Dress for Events, Collect
Ratings
Activity
Feedback & Progress
Investment Path
Trigger
EscapeTime! urge to dive into an escapist world
Browse your Style Feed
Rate/Comment on Outfits
Earn $$, Dress for Events, Collect
Ratings
Activity
Feedback & Progress
Investment Path
Trigger
When I need to relax after a long day at workI want to see gorgeous, creative outfits – made from the latest designer fashionsSo I can stay on top of fashion trends in a fun, relaxing & playful way
Urge or Need
Engaging Activity
Desired Outcome
EscapeTime! urge to dive into an escapist world
Browse your Style Feed
Rate/Comment on Outfits
Earn $$, Dress for Events, Collect
Ratings
Trigger
Activity
Engaging activity satisfies an urge or need
Trigger
EscapeTime! urge to dive into an escapist world
Browse your Style Feed
Rate/Comment on Outfits
Earn $$, Dress for Events, Collect
Ratings
Activity
Trigger
Fashion Browser
Feedback & progress promote learning & mastery
EscapeTime! urge to dive into an escapist world
Browse your Style Feed
Rate/Comment on Outfits
Earn $$, Dress for Events, Collect
Ratings
Feedback & Progress
EscapeTime! urge to dive into an escapist world
Browse your Style Feed
Rate/Comment on Outfits
Earn $$, Dress for Events, Collect
Ratings
Feedback & Progress
Armchair Stylist
EscapeTime! urge to dive into an escapist world
Browse your Style Feed
Rate/Comment on Outfits
Earn $$, Dress for Events, Collect
Ratings
Investment Path
Investment & triggers pull people back
Secondary Trigger
Check your Stats
BreakTime! urge for a quick
social “hit”
Read & Respond to
Updates
Check Notifications
& Stats
Collect faves, RTs & followers
Activity
Feedback & Progress
Investment
Check your Stats
BreakTime! urge for a quick
social “hit”
Read & Respond to
Updates
Check Notifications
& Stats
Collect faves, RTs & followers
Activity
TriggerEngaging activity satisfies an urge or need
Feedback & progress promote learning & mastery
BreakTime! urge for a quick
social “hit”
Read & Respond to
Updates
Check Notifications
& Stats
Collect faves, RTs & followers
Feedback & Progress
Check your Stats
Investment & triggers pull people back
BreakTime! urge for a quick
social “hit”
Read & Respond to
Updates
Get Notifications,
Check Stats
Collect faves, RTs & followers
Activity
Investment
Engaged Trigger
Check your Stats
PartyTime! urge for a fun social activity
Play a Song Together
Get your Score, Accolades, $$
get better, play harder songs & bigger venues
Core Loop
Feedback & Progress
Investment
Trigger
Activity
Lightweight weekly play-tests5
There is nothing quite so useless as doing with great efficiency something that should not be done at all.
Peter Drucker Author
The power of play-testing
• Find & leverage early customers
The power of play-testing
• Find & leverage early customers
• Source & test ideas quickly
The power of play-testing
• Find & leverage early customers
• Source & test ideas quickly
• Get high-value input for your MVP
Amy Jo helped us create our MVP in record time. An invaluable investment that’s still paying off.
Ranan Lachman CEO, Pley
Initial Challenges
• Quickly build MVP for Pley community
Initial Challenges
• Quickly build MVP for Pley community
G2A Action Plan
• Clarify product strategy • Find & learn from Early Adopters • Prototype & test MVP
Initial Challenges
• Quickly build MVP for Pley community
G2A Action Plan
• Clarify product strategy • Find & learn from Early Adopters • Prototype & test MVP
Key Results
• YouTube channel launched for MVP • raised Series B • Integrated video-sharing
Small, high-learning experiments
Early Adopter funnel
Customer Habit Stories
Skill-building Core Loop
Lightweight weekly play-tests
1
2
3
4
5
5 Design Hacks
How can you benefit from these design hacks?
How can you benefit from these design hacks?
• Accelerate your design & development process
How can you benefit from these design hacks?
• Accelerate your design & development process
• Identify & leverage the right early customers
How can you benefit from these design hacks?
• Accelerate your design & development process
• Identify & leverage the right early customers
• Create & run low-fidelity, high-learning play-tests
How can you benefit from these design hacks?
• Accelerate your design & development process
• Identify & leverage the right early customers
• Create & run low-fidelity, high-learning play-tests
• Design a simple, compelling MVP
What We Do
accelerate your path to
product/market fit
How We Can Help
• Define & test your key assumptions
How We Can Help
• Define & test your key assumptions
• Find & delight the right Early Adopters
How We Can Help
• Define & test your key assumptions
• Find & delight the right Early Adopters
• Create & test a simple, compelling MVP
using Game Design techniques & shortcuts
Let’s talk! • 15-30 minutes
Let’s talk! • 15-30 minutes
• Review your project
Let’s talk! • 15-30 minutes
• Review your project
• Provide feedback & answer questions
Let’s talk! • 15-30 minutes
• Review your project
• Provide feedback & answer questions
• Together decide if our programs are right for you
top related