3 things a mam must be a master at
Post on 11-Nov-2014
874 Views
Preview:
DESCRIPTION
TRANSCRIPT
MARKETING Asset Management
3 !"#$%& '
&(&!)* *+&! b) ' *'&!)r '!.
A Dead end ' &(&!)* w#!",+! ,+!-+! #&
Different Channels
Y,+r *'* *+&! b) ' *'&!)r '! .#&!r#b+!#$% !,
1&! !"#$%
Your system needs to master distributing files through many
channels – analog and digital, or you’ll end up in a dead end.
Ghost town D,$’! #$v)&! #$ '
Creating output
I! *+&! b) ' *'&!)r '! 2$. !"#$%
If your organization doesn’t understand the system or dislikes it, you will
end up in a product empty as a ghost town!
S"'r#$% #&
Sharing #! *+&! b) ' *'&!)r '!
3r. !"#$%
Once all your files are in place you need tools to spread and share them
internally and externally.
MAM! Y#/)&! Y,+ 0+&! f,+$. (,+r&)1f ' b'
If you have ticked off everything so far you’ve found yourself a MAM system!
Then you can of course add a bunch of features that make your system extra sleek.
But without the basics they are all kinda pointless.
top related