3 things a mam must be a master at
DESCRIPTION
Tips when picking a tool to handle your marketing assets. Part II.TRANSCRIPT
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MARKETING Asset Management
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A Dead end ' &(&!)* w#!",+! ,+!-+! #&
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Different Channels
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Your system needs to master distributing files through many
channels – analog and digital, or you’ll end up in a dead end.
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Ghost town D,$’! #$v)&! #$ '
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Creating output
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If your organization doesn’t understand the system or dislikes it, you will
end up in a product empty as a ghost town!
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Sharing #! *+&! b) ' *'&!)r '!
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Once all your files are in place you need tools to spread and share them
internally and externally.
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MAM! Y#/)&! Y,+ 0+&! f,+$. (,+r&)1f ' b'
If you have ticked off everything so far you’ve found yourself a MAM system!
Then you can of course add a bunch of features that make your system extra sleek.
But without the basics they are all kinda pointless.