3 advanced ways to get more out of your ppc competitive intelligence

#thinkppc

FLASH SERIES

3 Advanced Ways To Get More Out Of Your

PPC Competitive Intelligence

HOSTED BY: &

#thinkppc

Your Presenter

• Joe Putnam– Director of Marketing at

iSpionage

– @josephputnam

#thinkppc

Join the conversation

• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.

#thinkppc

Today’s Tips

1)How to sort competitor keywords to find the most profitable terms.

2)How to study competitor landing pages to find A/B testing ideas for your own pages.

3)How to set up competitor alerts to automate your competitor monitoring.

#thinkppc

Why You Need to Sort Comp. KWs

#thinkppc

Sort the Results

#thinkppc

The Result: Geico’s Top 456 KWs

#thinkppc

How to Study Competitor LPs

#thinkppc

What to Look For

1)How do they convert their traffic? Free download? Get a quote? Free tool?

2)What’s their offer? 10% off? Free Shipping?3)Is there anything about the design that you like

and think works well?

#thinkppc

Example: Geico

#thinkppc

Example: Wordstream

#thinkppc

Example: SalesForce

#thinkppc

How to Set Up Competitor Alerts

#thinkppc

Web Page Alerts

#thinkppc

Landing Page Alerts

#thinkppc

Keyword Alerts

#thinkppc

Live Q&A Time!

#thinkppc

Have more questions?

Contact Us Directly

• Webinar Feedback: marketing@hanapinmarketing.com

____________________________________________

Thank you for attending our webinar! #thinkppc