3 advanced ways to get more out of your ppc competitive intelligence

18
#thinkppc FLASH SERIES 3 Advanced Ways To Get More Out Of Your PPC Competitive Intelligence HOSTED BY: &

Upload: hanapin-marketing

Post on 15-Apr-2017

715 views

Category:

Marketing


0 download

TRANSCRIPT

Page 1: 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

#thinkppc

FLASH SERIES

3 Advanced Ways To Get More Out Of Your

PPC Competitive Intelligence

HOSTED BY: &

Page 2: 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

#thinkppc

Your Presenter

• Joe Putnam– Director of Marketing at

iSpionage

– @josephputnam

Page 3: 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

#thinkppc

Join the conversation

• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.

Page 4: 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

#thinkppc

Today’s Tips

1)How to sort competitor keywords to find the most profitable terms.

2)How to study competitor landing pages to find A/B testing ideas for your own pages.

3)How to set up competitor alerts to automate your competitor monitoring.

Page 5: 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

#thinkppc

Why You Need to Sort Comp. KWs

Page 6: 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

#thinkppc

Sort the Results

Page 7: 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

#thinkppc

The Result: Geico’s Top 456 KWs

Page 8: 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

#thinkppc

How to Study Competitor LPs

Page 9: 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

#thinkppc

What to Look For

1)How do they convert their traffic? Free download? Get a quote? Free tool?

2)What’s their offer? 10% off? Free Shipping?3)Is there anything about the design that you like

and think works well?

Page 10: 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

#thinkppc

Example: Geico

Page 11: 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

#thinkppc

Example: Wordstream

Page 12: 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

#thinkppc

Example: SalesForce

Page 13: 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

#thinkppc

How to Set Up Competitor Alerts

Page 14: 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

#thinkppc

Web Page Alerts

Page 15: 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

#thinkppc

Landing Page Alerts

Page 16: 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

#thinkppc

Keyword Alerts

Page 17: 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

#thinkppc

Live Q&A Time!

Page 18: 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

#thinkppc

Have more questions?

Contact Us Directly

• Webinar Feedback: [email protected]

____________________________________________

Thank you for attending our webinar! #thinkppc