3 advanced ways to get more out of your ppc competitive intelligence
TRANSCRIPT
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FLASH SERIES
3 Advanced Ways To Get More Out Of Your
PPC Competitive Intelligence
HOSTED BY: &
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Your Presenter
• Joe Putnam– Director of Marketing at
iSpionage
– @josephputnam
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Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.
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Today’s Tips
1)How to sort competitor keywords to find the most profitable terms.
2)How to study competitor landing pages to find A/B testing ideas for your own pages.
3)How to set up competitor alerts to automate your competitor monitoring.
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Why You Need to Sort Comp. KWs
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Sort the Results
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The Result: Geico’s Top 456 KWs
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How to Study Competitor LPs
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What to Look For
1)How do they convert their traffic? Free download? Get a quote? Free tool?
2)What’s their offer? 10% off? Free Shipping?3)Is there anything about the design that you like
and think works well?
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Example: Geico
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Example: Wordstream
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Example: SalesForce
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How to Set Up Competitor Alerts
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Web Page Alerts
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Landing Page Alerts
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Keyword Alerts
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Live Q&A Time!
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Have more questions?
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• Webinar Feedback: [email protected]
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Thank you for attending our webinar! #thinkppc