22 july 2014:growth by design presentation

Science and Innovation: Growth by Design Neil Gridley, Design Associate 22 July 2014

Our history 1944 Council for Industrial design

1924 Royal Fine Art Commission

1999 CABE

2011-14 Design Council (inc. Cabe)

1970 Design Council

Championing great design to improve lives

Design Council

Design Council

Brand & Comms

Space / Interior Web

Service

Packaging

Product / UI

Innovating through design

Deliver Solutions which work

Develop Potential solutions

Innovating through design

Deliver Solutions which work

Develop Potential solutions

Define The area to focus upon

Discover Insight into the problem

Innovating through design

Deliver Solutions which work

Develop Potential solutions

Define The area to focus upon

Discover Insight into the problem

Being people centred

Innovating through design

Deliver Solutions which work

Develop Potential solutions

Define The area to focus upon

Discover Insight into the problem

Being people centered

Being visual

Innovating through design

Deliver Solutions which work

Develop Potential solutions

Define The area to focus upon

Discover Insight into the problem

Being people centred

Being visual

Being collaborative & iterative

Design Thinking

Innovation Infrastructure

Design Council working with government: the impact of design

“Design can help organisations transform their performance, from business product innovation to the commercialisation of science and the delivery of services. Rt Hon David Willetts MP Minister for Universities and Science

Government funds the innovation infrastructure

Our support for science and innovation helps:

—British entrepreneurs turn their scientific and technological ideas into innovative and profitable products and services with the potential to compete in the global marketplace

—UK companies grow by helping them turn their innovative ideas into profitable products and services which are competitive on the world stage; thus creating more jobs and increasing government revenue

Why design? —Creativity is the generation of new ideas —Innovation is the successful exploitation of new ideas —Design is what links creativity and innovation.

It shapes ideas to become practical and attractive propositions for users or customers

Support for science and innovation

SMEs

Research Pre start up Start up

Supply Chains Prime Customer Supply chain businesses

Research and early stage ventures

How design adds value to research Design is an effective mechanism for maximising research impact; it helps to find practical applications for research and accelerates the route from research idea to market proposition.

“The support we received from the Design Council gave us the confidence to apply the same thinking we use in product design to designing the business – develping a concept, testing it with users, refining it and staying flexible enough to keep modifying it as the market develops”

“Introducing a Strategic Design approach is having a significant impact across a growing number of projects as we move forward” Dr George Rice, Tech Transfer Manager, The University of Nottingham

Heartlight

Heartlight

Identified lots of potential – added value to IP Strengthened VC funding case, raised £ Activity in various sectors Miniaturisation– critical for most applications Refocused team, new energy Now set up JV

Heartlight Systems Limited

“What we learned continues to benefit the business, it enabled Owlstone to communicate the value and potential of its technology and clarify the best route to market. It reduced risk and accelerated revenue generation, so boosting investors’ confidence.” Billy Boyle, CEO, Owlstone Nanotech

What happened?

—Immediate additional investment raised ($2.3m)

—First product launched was a success —Repeat order from major customer within

first year —Four new products active in three markets

today —User-centred approach now core to

Owlstone’s strategy and management

What has been achieved - 2010 to 2014

— Investments of £10K - £4M — New licences and partnerships — Compelling propositions and brands — Accelerated commercialisation

SMEs in manufacturing sector

“Design is not just about aesthetics. It’s the creative process within the business. Design is fundamental, creating brands, products and an environment for businesses to move forward”

Naylor Industries, SME

Naylor Industries, SME

What happened?

— New product development process — New brand became market leader — Sales grew £500k to £5m in 3 years — 20% of overall business output — Jobs saved — Export potential — Offset the worst effects of recession

Over a decade of impact Direct return for business for every £1 spent on design:

Feedback

said design was integral or important to their businesses

Supply chain innovation

Supply chain innovation