22 july 2014:growth by design presentation
DESCRIPTION
Presentation by Design Council at the CDE Innovation Network event held on 22 July 2014 in London.TRANSCRIPT
Science and Innovation: Growth by Design Neil Gridley, Design Associate 22 July 2014
Our history 1944 Council for Industrial design
1924 Royal Fine Art Commission
1999 CABE
2011-14 Design Council (inc. Cabe)
1970 Design Council
Championing great design to improve lives
Design Council
Design Council
Brand & Comms
Space / Interior Web
Service
Packaging
Product / UI
Innovating through design
Deliver Solutions which work
Develop Potential solutions
Innovating through design
Deliver Solutions which work
Develop Potential solutions
Define The area to focus upon
Discover Insight into the problem
Innovating through design
Deliver Solutions which work
Develop Potential solutions
Define The area to focus upon
Discover Insight into the problem
Being people centred
Innovating through design
Deliver Solutions which work
Develop Potential solutions
Define The area to focus upon
Discover Insight into the problem
Being people centered
Being visual
Innovating through design
Deliver Solutions which work
Develop Potential solutions
Define The area to focus upon
Discover Insight into the problem
Being people centred
Being visual
Being collaborative & iterative
Design Thinking
Innovation Infrastructure
Design Council working with government: the impact of design
“Design can help organisations transform their performance, from business product innovation to the commercialisation of science and the delivery of services. Rt Hon David Willetts MP Minister for Universities and Science
Government funds the innovation infrastructure
Our support for science and innovation helps:
—British entrepreneurs turn their scientific and technological ideas into innovative and profitable products and services with the potential to compete in the global marketplace
—UK companies grow by helping them turn their innovative ideas into profitable products and services which are competitive on the world stage; thus creating more jobs and increasing government revenue
Why design? —Creativity is the generation of new ideas —Innovation is the successful exploitation of new ideas —Design is what links creativity and innovation.
It shapes ideas to become practical and attractive propositions for users or customers
Support for science and innovation
SMEs
Research Pre start up Start up
Supply Chains Prime Customer Supply chain businesses
Research and early stage ventures
How design adds value to research Design is an effective mechanism for maximising research impact; it helps to find practical applications for research and accelerates the route from research idea to market proposition.
“The support we received from the Design Council gave us the confidence to apply the same thinking we use in product design to designing the business – develping a concept, testing it with users, refining it and staying flexible enough to keep modifying it as the market develops”
“Introducing a Strategic Design approach is having a significant impact across a growing number of projects as we move forward” Dr George Rice, Tech Transfer Manager, The University of Nottingham
Heartlight
Heartlight
Identified lots of potential – added value to IP Strengthened VC funding case, raised £ Activity in various sectors Miniaturisation– critical for most applications Refocused team, new energy Now set up JV
Heartlight Systems Limited
“What we learned continues to benefit the business, it enabled Owlstone to communicate the value and potential of its technology and clarify the best route to market. It reduced risk and accelerated revenue generation, so boosting investors’ confidence.” Billy Boyle, CEO, Owlstone Nanotech
What happened?
—Immediate additional investment raised ($2.3m)
—First product launched was a success —Repeat order from major customer within
first year —Four new products active in three markets
today —User-centred approach now core to
Owlstone’s strategy and management
What has been achieved - 2010 to 2014
— Investments of £10K - £4M — New licences and partnerships — Compelling propositions and brands — Accelerated commercialisation
SMEs in manufacturing sector
“Design is not just about aesthetics. It’s the creative process within the business. Design is fundamental, creating brands, products and an environment for businesses to move forward”
Naylor Industries, SME
Naylor Industries, SME
What happened?
— New product development process — New brand became market leader — Sales grew £500k to £5m in 3 years — 20% of overall business output — Jobs saved — Export potential — Offset the worst effects of recession
Over a decade of impact Direct return for business for every £1 spent on design:
Feedback
said design was integral or important to their businesses
Supply chain innovation
Supply chain innovation