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The Global Hub of eCommerce Intelligence

2017 Trends that Will Disrupt Your eCommerce Business

Presented by:John Neilson – Head of Global Insights, Clavis InsightDanny Silverman – Head of Product Strategy, Clavis InsightDeclan Kearney – Managing Director APAC, Clavis Insight

Clavis Insight: The Global Hub of eCommerce Intelligence

Today’s Presenters

John Neilson Head of Global Insights Clavis Insight

Danny SilvermanHead of Product StrategyClavis Insight

Declan KearneyManaging Director, APACClavis Insight

Agenda

• A Year in Review: 2016 eCommerce Highlights

• Chinese eCommerce Trends Western Brands Should Know

• 5 Trends That Will Disrupt Your eCommerce Business in 2017

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A Year in Review:2016 eCommerce

Highlights

2016: A year of…Change & Developments

2016: A year of…Record-Breaking Events!

2016: A year of…Continued Innovation & Greater Convenience

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eCommerce Trends from

China

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Chinese Obsession

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The Trends

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The Trends

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Robotics, AI, AR, and VR will be adopted across sectors like ecommerce, logistics, service sector, and finance to make user’s daily life smarter.

Cainiao’s AR sorting system with Microsoft Hololense.

Ali’s goal is to “erase the lines between commerce and entertainment and online and offline experiences.”

An eCommerce Company or Economy?

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An eCommerce Company or Economy?

Humanoid robot Pepper may soon greet China’s air travellers. Powered by YunOs, Pepper will scan passengers’ ID card and print their boarding pass. It can also offer directions and translate English to Chinese.

AGV (Automated Guided Vehicle) (robots) will lift and move the sorting shelves filled with sorted goods to the designated places.

Roewe RX5 is the first mass produced YunOS-powered car.

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Impact of Shoppers

No need to enter a physical store!

+ Massive choice - Information overload

Powerful user experience – content consumer & generator

Massive influence via social media

Seamless shopping & payment experience/ easy to spend!

Globalisation – shoppers are omnipresent globally & influencing brands globally

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Impact of Brands

Tough battle for loyalty

Interactive Content is King

Focus on the experience/ not on the product

Leverage shopper’s voice to drive R&D/ NPD & lead in Customer Service

Collaboration with dominant etailers is essential

Monitoring the shopper’s perspective is critical

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Clavis APAC

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5 Trends that Will Disrupt Your eCommerce

Business in 2017

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Store Based eCommerce is Accelerating

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Pure Play vs Omnichannel Battle Will Continue to Heat Up

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Store Based eCommerce: How it Will Disrupt Your Business

Impact on Shoppers

More options & convenience means more eCommerce adoption

Saved Lists becomes an essential shopping tool (and may take your brand

out of consideration)

Impact on Brands

Click and collect isn’t a one-retailer game – managing many retailers will be

required

Location specific in-stock, price and promotion become more important

than ever

Heavy, inexpensive products have an eCommerce play

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Crisis of Confidence in Reviews

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What Amazon is Doing About It

April, 2015

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Crisis of Confidence: How it Will Disrupt Your Business

Impact on Shoppers

In theory, shoppers will start to trust reviews again. But is it enough

in reality?

Improved shopping experience overall

Impact on Brands

Fewer options and opportunities to drive reviews

Monitoring reviews becomes more important than ever; responding to

them is even better

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Marketplaces: From Foe to Friend

Impact on Shoppers

Proliferations of options

…and potential for confusion

Impact on Brands

‘White hat’ 3p sellers to help manage content

Selling CRAP and other unique offerings direct

More complexity to manage

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Mobile Optimized Product Image Revolution is Underway!

Hero Images highlight the BASICS: Brand, Format, Variant, Size

Impact on Shoppers

Better mobile shopping experience

Higher likelihood to click and convert

Impact on Brands

Mobile ready images are a must to be competitive

eCommerce decision trees are necessary

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Screenless Commerce & Voice Responsive Content has Arrived!

Impact on Shoppers

Frictionless shopping

Easier reminders and Saved Lists

Impact on Brands

New search game to learn and win

Competing for Amazon’s Choice

Content keywords to profitability more important than ever

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How to Win the Digital Shelf in 2017

Store Based eCommerce

Screenless Commerce

Mobile First Images

Marketplaces

Confidence in Reviews

Questions and Answers

John Neilson Head of Global Insights Clavis Insight

Danny SilvermanHead of Product StrategyClavis Insight

Declan KearneyManaging Director, APACClavis Insight

Global Edge Ecosystem Integration & Alliances

Solution & Innovation Excellence

Proven Value Creation & Thought Leadership

Here to Answer Your Questions: Clavis Insight, the Global Hub of eCommerce Intelligence

Our technology visits online retailers anywhere in the world…

…captures anything the shopper might see on desktop, mobile web or mobile app…

…and delivers actionable insights to drive sales, increase share and win at the digital shelf

Solution & Innovation ExcellenceWe are the Leader in online retailer Monitoring & Analytics

Comprehensive AnalyticsThe most complete, advanced & actionable intelligence

Ecosystem Integration and AlliancesIntegrating across the eCommerce ecosystem

Sample Integrations API’s, data integrations, data exchanges and partnerships to create single sources of truth, to save you time and to generate more value from your eCommerce stack

Global Edge1000’s of Retailers; 100’s of Brands; Millions of Listings

Questions and Answers

John Neilson Head of Global Insights Clavis Insight

Danny SilvermanHead of Product StrategyClavis Insight

Declan KearneyManaging Director, APACClavis Insight

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