2016 twitter presentation sharable

#TwitterAn idiot’s guide to twitter survival

By: Matthew McClain, SPTTouro University Nevada

https://www.google.com/search?q=what+is+twitter%3F&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

• Twitter is:– Microblogging – Social Messaging – News Reporting– Social Media Marketing – Networking*

http://webtrends.about.com/od/socialnetworking/a/what-is-twitter.htm

Well Matt, that is nice and all but….

Why you SHOULD care…

• Fastest source of news and information– World events can be reported real-time.– Latest updates on practice issues. – Content guided sources– Expert opinion delivering instant answers

• Global networking and communication• Become a better writer• Branding

– APTA - “Living” the Brand

• Advertisement– Clinic– Profession

http://www.businessinsider.com/why-you-should-care-about-twitter-2013-9http://www.trentsalo.com/2/post/2013/06/10-reasons-why-you-shouldcreate-a-twitter-account.html

The World Delivered To You Real-Time

Physical Therapy News Delivered To You Real-Time

Start Following

Who should I follow?

• In Twitterverse, following someone is similar to friending someone on Facebook.

• Ultimately, it depends on YOU!– Family and friends– Favorite sports teams/businesses– Celebrities– Organizations/Charities– Etc.

#PT Tweeters

The list can go on and on and on and on…..

Finding who to follow is one thing. Now, how do I get followed?• Posting = followers• Following = followers

What are lists?

• Lists allow you to group similar people• You can add people to lists without

following them, they won’t show in your timeline.

http://ptthinktank.com/dptstudent-tweetchat/

Ideas for List

• Classmates– DPT 870

• PT Journals• Local Community• News• Celebrity Gossip

Before we tweet we need to understand our interface

• Home • Main page that allows you to view tweets real

time.• @ Connect

• Allows you to see who is replying to you as well as if your tweet was RT or

• # Discover• Discover tab surfaces the best content from

around Twitter and is personalized for you.• Me

• Me is your profile.

Sending out your first tweet

Basic Twitter Vocab

• Tweet - A tweet is basically whatever you type using 140 characters or less.

• Retweet - Abbreviated as RT, retweet is used on Twitter to show you are tweeting something that was posted by another user.

Basic Twitter Vocab

• Hashtag (#) - A hash tag or hashtag is a way of organizing your updates for Twitter search engines. Users prefix a message with a community-driven hash tag to enable others to discover relevant posts

Basic Twitter Vocab

• @reply - The @reply means a Twitter update (a tweet) that is directed to another user in reply to their update. An @reply will be saved in the user's "Replies" tab. Replies are sent either by clicking the 'reply' icon next to an update or typing @ username message

Now that we know the basics… What should I tweet?

Here are some examples:

Twitter Etiquette

1. Eat it, think it, but please don't post it• You’re not a food critic• Does it apply to your readers?

2. Could a pastor discuss this at his Sunday service?• If you can’t say it at church you shouldn’t say it on twitter

3. Upload a professional profile picture• Selfies are so 2013

4. Tag your friends with consideration• Would your friend approve of you posting it?

5. Take your complaint offline• Upset? A PM works better.

6. It's not all about you! • Twitter is a community not an individual

http://www.huffingtonpost.com/diane-gottsman/social-media-etiquette_b_4548813.html

Standards Of Conduct In The Use Of Social Media - APTA

• ALL must be knowledgeable and respectful of patient/client privacy according to HIPAA.

• ALL who use social media should represent their own views and be professional and accurate in their communications.

• Negative behavior reflects back on you and/or the profession.• ALL must know when and how to separate personal and professional life.• All must be knowledgeable on policies for social media at their place of

employment/school.• ALL ultimately have to choose whether to interact with patients on social media

and/or have professional/personal profile.• All shall not misrepresent when speaking for themselves or APTA and• If you come across inappropriate content posted on social media, it is up to you to

bring it to that users attention so they have the chance to remove that comment. • ALL engaging in social media activities shall demonstrate appropriate conduct in

accordance with the Code of Ethics for the Physical Therapist and Standards of Ethical Conduct for the Physical Therapist Assistant

http://www.apta.org/uploadedFiles/APTAorg/About_Us/Policies/Ethics/StandrdsConductSocialMedia.pdf

• We have discussed:– What is Twitter– Why we care– How to get started– Following and being followed– Lists– Twitter interface– Tweeting– Etiquette/Professionalism

• Now we will discuss– How to be engaged

What does it mean to be engaged in social media?

For starters, it doesn’t mean this…

Engaging in Social Media

• Engaging in social media is dynamic not static!

• Involves– Asking questions– Responding to tweets– Interacting outside of your social circle– Doing more than dropping links/RT– Challenging others

http://kommein.com/engaging/

What is out there for #DPTstudents?

• Practice Areas• #AcutePT• #CardioPulmPT• #GeriatricPT• #ManualPT• #NeuroPT• #OMPT• #OrthoPT• #PainPT• #PediPT• #PelvicMafia• #SportsPT• #WellnessPT

Other Topics#bizPT#brandPT#cashPT#PTadvoc#PTscience#PTtech#therapycap

Students and Education#PTedu#DPTstudent Global #physicaltherapy Hashtags#LivePT#PTfirst#PThero#SolvePT Other Hashtags#HCSM#meded#mHealth#SocialOrtho#SportsSafey

http://ptthinktank.com/2013/01/19/physicaltherapy-hashtag-project-2-0/

Tweet Chats

• #SolvePT Tuesday 9:00PM EST• #DPTstudent Wednesday 9:00PM EST • #SocialOrtho First Wednesday of the

month 9:00PM EST• #ACLchat Every other Sunday 9:00PM

EST

My First Tweet Chat

• Twitter chats, like #DPTstudent, can be overwhelming at first.

• How to survive– Do some research

• PT Think Tank– http://ptthinktank.com/2014/01/06/metacognition-critical-t

hinking-and-science-based-practice-dptstudent/

– Wait for information/questions to unfold– Just be you

• Don’t need fancy jargon

My First Tweet Chat

• Do’s– Ask questions– Be engaged in the

topic– Post relevant

articles/readings– Challenge beliefs– Be open!

• Don’ts– Post random tweets

• “I like turtles #dptstudent”

– Be argumentative– Belittle or insult

someone– Be one-sided!

Twitter @ Professional Meetings

• Twitter has become a popular tool at professional meetings. – Live tweeting

• Sparks discussion• Real time feedback

– Engages audience– Instant updates– Brings professionals together

The influencers of #CSM2014

It could be

YOU!

How to elevate your game in Twitter

https://about.twitter.com/products/tweetdeck

Closing thoughts

• You should now understand:– What Twitter is– Why you should care– How to get started– Following and being followed– Lists– Twitter interface– Tweeting– Etiquette/Professionalism– How to be engaged– TweetDeck

My thoughts on Twitter

“Twitter is the most addictive and sometimes annoying social media tool out there. But, it has allowed me to increase my knowledge base and interact with other professionals in my field allowing me to become a BETTER physical therapist. At the end of the day, despite it’s addictive spell over me, that is all that matters… Twitter makes me a BETTER physical therapist.”

So, after everything I have told you today….

You still are not convinced to tweet…

At least you can let everyone know about your bowel movements