20130711 - gamification - be viacom - daniel budiman
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Innovation – Insights – Interaction Referent Daniel Budiman BE VIACOM // Rocketbeans Entertainment GmbH
THE NEXT LEVEL OF GAMIFICATION?
THE NEXT LEVEL OF GAMIFICATION?
THE NEXT LEVEL OF GAMIFICATION?
LIEBENWIR GAMESLEBEN
THE NEXT LEVEL OF GAMIFICATION?
SPIELEN
THE NEXT LEVEL OF GAMIFICATION?
WAS IST GAMIFICATION?
„GAMIFICATION IS THE PROCESS OF USING GAME THINKING & GAME MECHANICS TO ENGAGE AUDIENCES.“ (Gabe Zichermann)
THE NEXT LEVEL OF GAMIFICATION?
WAS IST GAMIFICATION?
„[..] THINK OF IT AS AN NON-FICTION-GAMING. IT‘S GAMING WITH YOUR REAL FRIENDS AND YOUR REAL MONEY AND YOUR REAL STUFF IN YOUR REAL WORLD – IT‘S NON-FICTION GAMING.“ (Gabe Zichermann)
THE NEXT LEVEL OF GAMIFICATION?
WAS IST GAMIFICATION NICHT?
„[..] CRITICALLY, IT‘S NOT JUST THROWING SOME CRAPPY BADGES UP ON YOUR SHITTY WEBSITE.“ (Gabe Zichermann)
THE NEXT LEVEL OF GAMIFICATION?POSITIVE BEISPIELE:
QUEST TO LEARN
PLAYMAKER-SCHOOL
THE NEXT LEVEL OF GAMIFICATION?NEGATIVES BEISPIEL:
THE NEXT LEVEL OF GAMIFICATION?NEGATIVES BEISPIEL:
THE NEXT LEVEL OF GAMIFICATION?
THE NEXT LEVEL OF GAMIFICATION?
THESE: COREGAMER SIND TRENDSETTER
THE NEXT LEVEL OF GAMIFICATION?
„EIN CASUALGAMER ZOCKT, WENN ER GERADE MAL NICHTS ZU TUN HAT. EIN COREGAMER ZOCKT, WENN ER EINE MENGE ZU TUN HAT.“ (Leon Raubauch)
„deine mudda“ (Hans Maschine)WAS IST EIGENTLICH EIN COREGAMER?
THE NEXT LEVEL OF GAMIFICATION?
PROFIL COREGAMER:
- EXTREM KRITISCH- DIGITAL PIONEER // NATIVE- EXTREM TECHNIK-BEGEISTERT- USABILITY-PROFI- EARLY ADOPTER
THE NEXT LEVEL OF GAMIFICATION?
COREGAMER = TRENDSETTER
QUELLE: EUROGAMER.NET
THE NEXT LEVEL OF GAMIFICATION?
COREGAMER = TRENDSETTER
QUELLE: EUROGAMER.NET
THE NEXT LEVEL OF GAMIFICATION?
COREGAMER = TRENDSETTER
QUELLE: EUROGAMER.NET
THE NEXT LEVEL OF GAMIFICATION?
„COMMOU MAMAGFADDA, AIWON. AIBIDJEBEDJI BJA.“ (Hardcore Gamer)
THE NEXT LEVEL OF GAMIFICATION?
AN UNPRECEDENTED LOOK AT MILLENNIALS WORLDWIDE
GENERATIONEN
BOOMERSGEB.1943-1960ALTER 52-69
GEN XGEB.1961-1981ALTER 31-51
MILLENNIALSGEB.1982-2003ALTER 9-30
POST-MILLENNIALSGEB. 2004-PRESENTALTER 0-8
WIE MEDIEN MILLENNIALS SEHEN
FAUL
UNGEDULDIG
SCHNELL GELANGWEILT
ANSTRENGUNG NUR BEI SOFORTIGER BELOHNUNG
VERWÖHNT
The Next Normal Q6 – which of the following things do you usually do when you are stressed to help you relax?Base: DE (9-30; social media 12+, sex, aggressive, masturbate, drugs 15+)
WENN ICH GESTRESST BIN...
FERNSEHEN
MIT FREUNDEN REDEN
MUSIK HÖRENMIT FREUNDEN ZEIT
VERBRINGENSCHLAFEN
COMPUTER SPIELENMIT DEN ELTERN
SPRECHENWEINEN
SPORT TREIBENSHOPPING FAST FOOD
ESSENSEX AGGRESSIV
WERDEN
ONLINE ANDERE LEUTE MIT ÄHNLICHEN PROBLEMEN SUCHEN
IN SOZIALEN MEDIEN DARÜBER SCHREIBEN
BETENALKOHOL TRINKENMASTURBIEREN
NACH DEM ESSEN ERBRECHEN
EINE DIÄT MACHEN DROGEN NEHMEN
The Next Normal Q21 – for each of the different devices below, please tell us if you own or use each one…Base: DE (9-30)
“ICH NUTZE REGELMÄSSIG...”
LAPTOPODER DESKTOP COMPUTER
FERNSEHER
88%
85%
SATELLIT / KABEL / DIGITAL-TV 76%INTERNET TV / SMART TV 32%
HANDY iPod 74% 68%SMARTPHONE 57% ODER ANDERER MP3 / MP4
PLAYER
VIDEO GAME SYSTEM DIGITALER VIDEOREKORDER64% 33%ZUM AUFNEHMEN VON FERNSEH- SENDUNGEN
KONSOLE ODER HANDHELD
TABLET 19% E-READER 15%
THE NEXT LEVEL OF GAMIFICATION
THE NEXT LEVEL OF GAMIFICATION?
THE NEXT LEVEL OF GAMIFICATION?
4 MÖGLICHE NEUE TRENDS:
I. MATCHMAKING2. CLUELESS
3. PERMADEATH4.
CROSSPLATFORMING
THE NEXT LEVEL OF GAMIFICATION?
QUELLE: GAMEDEV.TUTSPLUS.COM
MATCHMAKING
THE NEXT LEVEL OF GAMIFICATION?
THE NEXT LEVEL OF GAMIFICATION?
THE NEXT LEVEL OF GAMIFICATION?
MATCHMAKING
GEEIGNET FÜR SOCIALISER & KILLER (BARTEL)
MÖGLICHES TEAMBUILDING FEATURE
SINGLE-BÖRSE (NSA)
THE NEXT LEVEL OF GAMIFICATION?
CLUELESS
THE NEXT LEVEL OF GAMIFICATION?
THE NEXT LEVEL OF GAMIFICATION?
CLUELESS
GEEIGNET FÜR EXPLORER
PERMADEATH
THE NEXT LEVEL OF GAMIFICATION?
THE NEXT LEVEL OF GAMIFICATION?
THE NEXT LEVEL OF GAMIFICATION?
THE NEXT LEVEL OF GAMIFICATION?
PERMADEATH
GEEIGNET FÜR KILLER, EXPLORER & ACHIEVER (BARTEL)
CROSSPLATFORMING
THE NEXT LEVEL OF GAMIFICATION?
THE NEXT LEVEL OF GAMIFICATION?
THE NEXT LEVEL OF GAMIFICATION?
+
THE NEXT LEVEL OF GAMIFICATION?
CROSSPLATFORMING
KOOPERATIONEN ZWISCHEN BESTEHENDEN PROJEKTEN ERMÖGLICHEN NEUE SPIELWEISEN
GEEIGNET FÜR ALLE
THE NEXT LEVEL OF GAMIFICATION?
THE NEXT LEVEL OF GAMIFICATION
DANKE
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