2011 03-i m-breakthrough-grapheffect

We Make Sense of Facebook Advertising

Facebook Advertising On Steroids

We developed a platform that drives likes, creates engagement and generates virality.

... LOL

Facebook is NOT search

Facebook is much more like TV...

It’s audience buyingbut more interactiveand....

Awesome if done right!

A.W.E.S.O.M-O agrees

Only show ads to the people who care about your message and who will evangelize it.

So what is the right way?

ie... Don’t Show Viagra Ads at the X-Games

The Power of “Likes”

Own your users instead of renting them Allows brands to generate earned media Constantly communicate through the feed

Our platform identifies the users that generate the highest percentage of organic likes via Facebook ads.

Scale & Organic Growth

Build a Look-A-Like Model

We do this by developing a “Look-A-Like” interest model that targets the types of people who generate viral growth.

Great... How Do You Do That?

Think of it as the Netflix recommendation engine for ads.

Quick Example

Bacardi wants to target women who are into fashion.

These people won’t convert

But Gucci lovers may generate fewer fans and less organic growth than Coach lovers!

Some People Don’t Care

X-Ray Specs

Our recommendation engine locates audiences that it has determined

are similar to Coach fans and begins to target them.

Why This Matters

543,298 people like this

852,233 people like this

This allows us to scale the audience buying process and only target the users who are actually influencers.

426,217 people like this

The Big Picture

We drastically decrease user acquisition costs and facilitate engaging, repetitive and monetizable interaction.

Thank you for listening