Media Armor Product Overview2011

Mobile Display AdvertisingWhat Media Executives Are Saying

We know we need to

harness the power of mobile…

…but we don’t know

how!

We’re Going to Tell You How Media Armor

Can Help

Mobile MeasurementWhy It’s Holding The Space Back

So what’s holding mobile back from unleashing its power?

True Measurement

When Data Is Trusted

Businesses can measure

as well as they do other

channels

Mobile Display can

be purchased with

confidence

Data inform how to add

Mobile to your marketing mix

ROI

Mobile Display AdvertisingWhy Mobile?

• Sole Advertising Vehicle Reaching Consumers 24/7

• Potential for Incredible Personalization

• 293M US Mobile Subscribers; 93% US Penetration

Media ArmorWhat We Help You Do

Measure ROI

Analyze & Optimize

Unify Reporting

Media Armor helps Advertisers & Agencies, in their mobile display advertising initiatives, to:

Media ArmorMeasure ROI

PAIN POINT: There is a lack of measurement in mobile. And you can’t manage what you can’t measure.

SOLUTION: You can have every display advertising metric found online, in mobile. Accurate and sophisticated measurement is

achievable!

Post-impression site visitation

View-through(VTR)

Uniques

Messaged

Media ArmorAnalyze & Optimize

PAIN POINT: Without ID-level analysis, how can you know if your display advertising is working?

SOLUTION: We provide the ability to analyze your current campaigns for future innovation.

Test/Control A/B Creative Testing

Publisher Partner

Valuation

Profit Maximization

PAIN POINT: Media buyers spend their time cobbling together spreadsheets and reconciling numbers.

SOLUTION: Enjoy our unified view of activity across all inventory sources, freeing up your team to focus on strategy.

Media ArmorUnify Reporting

VS.

Media ArmorOne Stop for Unified Reporting, Testing, & Analytics

You can have a one-stop shop for unified reporting, analytics, and measurement in mobile display advertising.

Country

Device

Publisher Valuation

Uniques Messaged

View-through

Site Visitation

ROI

Profit

Maximization

Carrier

Test/Control

Integration & FlowHow It Works

1x1 image pixels are integrated within the mobile site and trafficked along with creative files.

Media Armor seamlessly ties activity together on the back end.

Site ServerPublisher / Network Ad

Server

Media Armor 3rd Party Tracking Server

1. Page Request2. Ad Request

3. Ad Response & Tracking Code

4. Ad Response & Tracking Code

5. Tracking Request

6. Tracking Confirmation

Next Steps Getting Started

Getting started is simple…

Identify Campaigns

Pixels Generated

Implementation Complete

Results!

Media ArmorLet’s Talk

Questions? Comments?

Elizabeth Zalman, Co-Founder

elizabeth.zalman@mediaarmor.com

twitter.com/mediaarmor

617-335-6481