2010 november - mobile 2.0, berlin: future of mobile

Rogier van den HeuvelVP Worldwide Sales

The future of mobile advertising

eBuddy is the world’s largest

independent IM provider

About 2/3 of the world’s population is

already on mobile

Mobile is BIG

Mobile internet will soon be larger than desktop internet

Source: Morgan Stanley

0.8M

Aug 10

17M

Aug 09Aug 08Aug 07

Annual growth: 176%(active mobile users)

eBuddy sees huge growth in mobile users

Available on almost every phone

Sending an SMS is more than

100x more expensive than a Ping message

How to generate long-term and sustainable

revenues?

Reach your

audience

by targeting

Location basedadvertising will create

an enormous

long tail

App stores

are here to stay

Tablet

Desktop

Game consoles

MobileBrowser

Personalentertainment

systems

We envision app stores on all platforms

TV

eBuddy is downloaded

100M times

Nokia OVI(J2ME)

Android Market

(Android)

App Store (iPhone)

GetJar (J2ME)

eBuddy website (J2ME)

Second most popular app ever on GetJar

68M downloads on GetJar; second most popular app ever

1.9M downloads in the Android Market; most popular aggregated IM app in all 77 countries

9.5M downloads in the iTunes store; most popular aggregated IM application

5M downloads in the OVI store; most downloaded IM app

Emerging markets will be the source of growth

UK

Indonesia

The ad revenues in the emerging markets are higher than you might expect

Average mobile eCPM for eBuddy

eBuddy serves

2,5b ads per month

Ads are served in

200+ countries

worldwide

Mobile Advertising is happening…

eBuddy has experience with

eBuddy forecasts its mobile ad revenues to

be 1/3 of total ad revenue in 2010

Web

Mobile

Mobile advertisingis set to be worth $5B by 2015…

What will YOUR share be?