2010 12-07 borrell-classifiedsoutlook_peterconti
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SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 1
INTERACTIVE CLASSIFIEDS OUTLOOK 2011
SNA12.07.2010
1 br, 1 ba, 600 sq ft cottage on Main St, no goats, $290/mth
SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 2
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omAbout Borrell Associates
Ad Spend
Research
Consulting
Publishing
Conferences
Local
Online Classifieds OutlookAutomotiveReal EstateJobs
Local Mobile Classifieds ExamplesStay a Step AheadQ&A
Agenda
SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 3
The Challenge:
Get classified ads in front of a local audience in a creative way so that buyer and seller can find each other and complete the sale.
Online Classifieds Outlook
SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 4
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Source: Table A,10Q2
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New Car Ad Spend
SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 5
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Local Residential Real Estate Agent/Broker Ad Spend
SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 6
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Local Residential Real Estate Developer Ad Spendw
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Local Apartment Rentals Ad Spend
SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 7
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Recruitment will increase in 2012
SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 8
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Suburban and Community Total Recruitment Ad Spending
Mobile Classifieds
SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 9
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garage salespets
fashiongadgets
used and new cars
real estate
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Facebook, Oodle, Craigslist
SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 10
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$0.01 $0.02 $0.08 $0.27$0.57 $1.55
$3.95$8.24
$14.63
$0.75 $1.05 $1.47 $2.45
$8.40
$14.85
$22.67
$31.59
$42.00
$0
$5
$10
$15
$20
$25
$30
$35
$40
$45
2006 2007 2008 2009 2010 2011 2012 2013 2014
($ in Billions)
Local $ National $
U.S. National vs. Local Mobile Marketing* Spending Forecast, 2006-2014
Source: Borrell Associates, The 2010 Local Mobile Ad Report, Part 1, 4/10
OnlineHistory Repeats Itself… Just Faster
DIGITAL DIGITAL DATADATA
FORMATSFORMATS
TextAds
Image Ads
Audio/Video Ads
•Static Banners•Flash Banners•Interstitial
CHANNELSCHANNELS
Mobile Portal
Apps
Games
SMS/MMS
© 2010 Borrell Associates Inc. www.borrellassociates.com
DEVICESDEVICES
Cell Phone
e‐ReaderPortable Game Player
Tablet
GPS
SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 11
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In $ Billions
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US Totals: Local Mobile Ad Spend
Source: Borrell Associates Q2 2010
SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 12
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Get more infoMobile webText “CODE123” to 99999Scan barcode
MapsPayment
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VW Dealer Mobile Site
www.douglassvw.mobiPromotes with e-mailOffers prominent
SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 13
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1st week of June:170 SMS leads500 people to mobile site8,000 page views to mobile site50 phone calls from mobile site
How it works:Sign RidersText “CB12345” to 94253SMS call to action online is for branding
PittsburghMoves.comMobile Site
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Mobile & Web ID
SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 14
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Ad in phone
SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 15
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Place QR CodesOn CarsIn Ads
Deliver InfoOffers
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Integrating Maps
TBO.com Garage Sale AppPlots garage sale locationsShows description on hover
SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 16
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Stay a Step Ahead
SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 17
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Can I have my own Short Code?Can I give my clients direct access to the platform?What is the monthly fee?What is the per message fee?
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Questions for App Developers
What platforms do you support?iPhoneAndroidBlackberry
How do you price your service?Revenue ShareLicensing Fee
What if I have a great idea… can we create it?
SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 18
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Do you support xhtml and html5?Can you integrate with my domain name? (for SEO)How are page names created?
Random letters & Numbers www.domain.com/fi6ldsIntuitive names for SEO www.domain.com/auto
Q&A
SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 19
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pconti@borrellassociates.compconti@borrellassociates.comphone phone 804.360.9434804.360.9434
www.borrellassociates.comwww.borrellassociates.com
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