Most Interesting Charts from Our 2011 Research

Charts and tables from our industry reports December 2011

The following charts and tables were selected by Borrell Associates analysts as the most interesting of 2011. They tell the story of the transition to digital media in an otherwise tough year for advertising.

These charts may be used publicly with proper attribution to Borrell Associates. For information, call us at 757-221-6641. (To see explanation of charts, download this Powerpoint at http://bit.ly/sMcaOk and look in each slide’s notes section.)

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SMBs Talk To Only a Few Salespeople

Source: Borrell Associates/Belden Interactive Digital Study of SMBs, 2011. N = 2,842

Question: “In an average month, with how many advertising sales people do you speak — in person or on the phone — among these incoming efforts?”

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Largest Local Online Media Companies: “Advertising” Content Dominates

Sources: SEC documents, company statements, Paidcontent.org, Borrell Associates Inc., 2010 data as reported by March 2011

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Share of Local Online Advertising: Pure-plays in the Mix with Newspaper, TV

Source: Borrell Associates, Inc. 2011

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One in Five SMBs Planned to Spend on Mobile Marketing in 2011

Source: Borrell Associates, 2011. N=484

Question: What percent of the advertising budget at your company will be devoted to mobile advertising or marketing efforts in 2011?

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Local Online Advertising by Format & Seller

© 2011 Borrell Associates Inc. All Rights Reserved.

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Change in Share for Local Media, 2002-2012

© 2011 Borrell Associates Inc. All Rights Reserved.

ShareOf LocalOnline Advertising

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Mobile Ad Spending Forecast by Delivery Mechanism, 2010-2016

Source: Borrell Associates, 2011

(All Projections in $ Millions)

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Mobile Promotions Spending Forecast by Delivery Mechanism, 2010-2016

(All Estimates and Projections in $ Millions)

Source: Borrell Associates, 2011

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Mobile Platforms Dominate by 2016

© 2011 Borrell Associates Inc. All Rights Reserved.

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SMBs Broadly Adopting Social Networks

Does your company maintain a Social Network site or page?

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Realty agents rank their own websites #3

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Consumers love email coupons

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Deals may continue to proliferate

Advertisers surveyed: 728. July-August, 2011

We hope you enjoyed these charts from our 2011 reports. We publish a dozen reports per year and invite you to learn more at the following URL:

http://www.borrellassociates.com/reports/industrypapers

You’ll find free information and other charts and tables. If you have questions, please give us a call at 757-221-6641 or email us at info@borrellassociates.com.

Thank You!