2010 12-07 borrell-classifiedsoutlook_peterconti

SNA/Borrell Associates - Interactive Classifieds Outlook

SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 1

INTERACTIVE CLASSIFIEDS OUTLOOK 2011

SNA12.07.2010

1 br, 1 ba, 600 sq ft cottage on Main St, no goats, $290/mth



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omAbout Borrell Associates

Ad Spend

Research

Consulting

Publishing

Conferences

Local

Online Classifieds OutlookAutomotiveReal EstateJobs

Local Mobile Classifieds ExamplesStay a Step AheadQ&A

Agenda



The Challenge:

Get classified ads in front of a local audience in a creative way so that buyer and seller can find each other and complete the sale.

Online Classifieds Outlook



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omAutomotive

Source: Table A,10Q2

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New Car Ad Spend



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Local Residential Real Estate Agent/Broker Ad Spend



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Local Residential Real Estate Developer Ad Spendw

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Local Apartment Rentals Ad Spend



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Recruitment will increase in 2012



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Suburban and Community Total Recruitment Ad Spending

Mobile Classifieds



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garage salespets

fashiongadgets

used and new cars

real estate

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Facebook, Oodle, Craigslist



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$0.01 $0.02 $0.08 $0.27$0.57 $1.55

$3.95$8.24

$14.63

$0.75 $1.05 $1.47 $2.45

$8.40

$14.85

$22.67

$31.59

$42.00

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

2006 2007 2008 2009 2010 2011 2012 2013 2014

($ in Billions)

Local $ National $

U.S. National vs. Local Mobile Marketing* Spending Forecast, 2006-2014

Source: Borrell Associates, The 2010 Local Mobile Ad Report, Part 1, 4/10

OnlineHistory Repeats Itself… Just Faster

DIGITAL DIGITAL DATADATA

FORMATSFORMATS

TextAds

Image Ads

Audio/Video Ads

•Static Banners•Flash Banners•Interstitial

CHANNELSCHANNELS

Mobile Portal

Apps

Games

E-mail

SMS/MMS

© 2010 Borrell Associates Inc. www.borrellassociates.com

DEVICESDEVICES

Cell Phone

e‐ReaderPortable Game Player

Tablet

GPS



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In $ Billions

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US Totals: Local Mobile Ad Spend

Source: Borrell Associates Q2 2010



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Get more infoMobile webText “CODE123” to 99999Scan barcode

MapsPayment

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VW Dealer Mobile Site

www.douglassvw.mobiPromotes with e-mailOffers prominent



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1st week of June:170 SMS leads500 people to mobile site8,000 page views to mobile site50 phone calls from mobile site

How it works:Sign RidersText “CB12345” to 94253SMS call to action online is for branding

PittsburghMoves.comMobile Site

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Mobile & Web ID



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Ad in phone



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omUsing QR Codes in Classifieds

Place QR CodesOn CarsIn Ads

Deliver InfoOffers

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Integrating Maps

TBO.com Garage Sale AppPlots garage sale locationsShows description on hover



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Stay a Step Ahead



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Can I have my own Short Code?Can I give my clients direct access to the platform?What is the monthly fee?What is the per message fee?

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Questions for App Developers

What platforms do you support?iPhoneAndroidBlackberry

How do you price your service?Revenue ShareLicensing Fee

What if I have a great idea… can we create it?



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Do you support xhtml and html5?Can you integrate with my domain name? (for SEO)How are page names created?

Random letters & Numbers www.domain.com/fi6ldsIntuitive names for SEO www.domain.com/auto

Q&A



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[email protected]@borrellassociates.comphone phone 804.360.9434804.360.9434

www.borrellassociates.comwww.borrellassociates.com

2010 12-07 borrell-classifiedsoutlook_peterconti

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