20 simple rules of social business success

20 Simple Rules

of Social Business Success

August 9, 2010 - Copyright 2010 - Heardable, Inc. - heardable.com - What's your Heardable Score?

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searchability = visibilitysearchability = visibility2

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being found is a business imperative

relevancy boosts rank

relevancy boosts rank

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Actionability drives conversionsActionability drives conversions

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Companies are not inherently social(but people are)

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generate awareness

conversations

utilityestablishes goodwill

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brandparticipation

winsravingfans

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AUTHENTICITYAUTHENTICITY

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BUILDS TRUST

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Originality stimulates word of mouth

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interactivity aids recall

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transparency builds trust

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integrity breeds loyalty

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portability opens new markets

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shareability syndicates your stuff 100x

measurability

#417

helps you optimize

#418

empowered customersare in control

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online experiences define your brand

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brands who tell the best stories win

Follow the 20 simple rules of social business success

in business, winning is everything

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22August 9, 2010 - Copyright 2010 - Heardable, Inc. - heardable.com - What's your Heardable Score?