2 fundamentals of google analytics

GOOGLE ANALYTICSBASIC INTRODUCTION

Friday Explorer(session 2)

Presented by Anchal SinghDate: 08-11-2013

Overview

• What’s Web Analytics & GA• Who will use GA• Why GA• How to set up a GA Account• How GA works• GA Basics• Fundamentals• What’s in for web• What’s in for Media• What’s in for Social• What’s in for Search

What’s Web Analytics & GA•  

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Who will use GA

GA

Search

Media

Social

Web

Why GA

To Understand What is Working

To Fix Things that Are not Working

PDCA

How to set up a GA account

1

2

3

Two ways to add GA Tracking code

Place the code in template of

website

Use Google Tag Manager

Add code to template file

Use Google Tag Manager

How GA works

Dimensions Metrics

Google Analytics Basics

Regular tabular representation

Dimension Metrics

Dashboard view

Dashboard View

Left Side Navigation

Glossary

• Session/Visit• Session time out• Goal• Page Views• Page/Visits

Visitors or users

New Returning

Page visit Duration & Time spent on website

Page 1 Page 2 Page 3

08:00 08:05 08:15

Session end @ 08:20

Fundamentals

Bounce

Page 1

Page view = 0Visit Duration = 0

Adjusted Bounce Rate

Page 1

Page view = 1Visit Duration = 2 min

• Exit Rate: • Page A: 33% (only 3 of 5 sessions included Page A)• Page B: 50% (only 4 of 5 sessions included Page B)• Page C: 50% (only 4 of 5 sessions included Page C)• Bounce Rate:• Page A: 0% (no sessions began with Page A, so it has no bounce rate)• Page B: 33% (bounce rate is higher than exit rate, because 3 sessions

started with Page B, with one leading to a bounce)• Page C: 100% (one session started with Page C, and it lead to a

bounce)

Monday Page B Page A Page C

Tuesday Page B Exit

Wednesday

Page A Page C Page B

Thursday Page C Exit

Friday Page B Page C Page A

Exit Rate v/s Bounce Rate

What’s in for web?

• Vanity URL- Integrating offline initiatives with online

• Excluding IPs for tracking• Event tracking - • Basic Goal • Ad unit performance(multiple ad units, route working or not etc)

• Visitors flow• In page analytics

Visitors flow

Page load

What’s in for Media?

• Campaign Performance

What’s in for Search?

• Link web master & ad tools

Keywords: Organic

Now soon to be moved to: Queries

Landing pages

Geographical Summary

What’s in for Social?

• Social referrals-Code for posts• Data Hub Activity

Thank you

Q&A