1st draft itec ss
Post on 05-Aug-2015
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I’m Loving It My WayMcDonald’s and Burger King
McDonald’s
• First Store: 1948
• Franchise Agreement singed: 1954
• 500 Restraunts by 1970
• Number 1 competitor...
Burger King
• First Store: 1954
• First Franchise: 1959
• 274 Stores in 1967
Logisitics
• Both Utilize 3PL Provider
• Lease custom painted trailers for ‘rolling billboards’
• Divided by regions
• 1 3PL for Dry Goods
• 2nd 3PL for Frozen Goods
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