I’m Loving It My WayMcDonald’s and Burger King

McDonald’s

• First Store: 1948

• Franchise Agreement singed: 1954

• 500 Restraunts by 1970

• Number 1 competitor...

Burger King

• First Store: 1954

• First Franchise: 1959

• 274 Stores in 1967

Logisitics

• Both Utilize 3PL Provider

• Lease custom painted trailers for ‘rolling billboards’

• Divided by regions

• 1 3PL for Dry Goods

• 2nd 3PL for Frozen Goods