1.5 gloria

The #gettngslizzerd story

The #gettngslizzerd story

Timeline

• 11:00 pm – #gettngslizzerd tweet goes out• 12:00 am – tweet taken down, Wendy works

with coworker to put up response tweet• 8:00 am – Gloria tweets from personal

account with more info• 9:30 am - @dogfishhead reaches out• 10:00 am – blog post goes up

“In the meantime we found so many of you to be sympathetic and understanding.  While we’re a 130 year old humanitarian organization, we’re also made of up human beings. Thanks for not only getting that but for turning our faux pas into something good.”

• Be flexible and lean into any situation, no matter how embarrassing or painful

• Keep perspective: "We deal with real disasters every day"

• Empower individuals to step out in front of the brand

• Embrace the human element

Core principals of social engagement

The lesson we learned

Crisis response of any kind in today's social online world necessitates

honesty, flexibility, and most importantly, a human touch.

Thank you!

Gloria Huang

@riaglo

gloria.huang@redcross.org