1.5 gloria
TRANSCRIPT
The #gettngslizzerd story
The #gettngslizzerd story
Timeline
• 11:00 pm – #gettngslizzerd tweet goes out• 12:00 am – tweet taken down, Wendy works
with coworker to put up response tweet• 8:00 am – Gloria tweets from personal
account with more info• 9:30 am - @dogfishhead reaches out• 10:00 am – blog post goes up
“In the meantime we found so many of you to be sympathetic and understanding. While we’re a 130 year old humanitarian organization, we’re also made of up human beings. Thanks for not only getting that but for turning our faux pas into something good.”
• Be flexible and lean into any situation, no matter how embarrassing or painful
• Keep perspective: "We deal with real disasters every day"
• Empower individuals to step out in front of the brand
• Embrace the human element
Core principals of social engagement
The lesson we learned
Crisis response of any kind in today's social online world necessitates
honesty, flexibility, and most importantly, a human touch.
