10 ways to convince your boss to go mobile now!

10 Ways toConvince Your Boss toGo Mobile Now

Dennis KardysCreative / UX Director

Mobile is a REAL struggle.

Less than 10%of sites are mobile ready!

source: Stat Counter, http://gs.statcounter.com/#mobile_vs_desktop-US-yearly-2011-2012-bar

crawlable ≠ usable

source images: WTF Mobile Web, http://wtfmobileweb.com

BecomeMobile-Friendly.

74% of people say they're more likely to return to a mobile friendly site in

the future...

source: Think With Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98

...more likely to buy a business’ product or service

+67%

source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98

Why go mobile now?How do you get there?

What do you pitch?

1 The landscape is expanding

~ WHY ~

219 million smartphones shipped

last quarter

~ WHY ~

source: NBC News, http://nbcnews.to/XGd619

+44%SINCE 2011( )

Everything is connected.

~ WHY ~

2

image credit, car: Okan Benn for the Noun Project. http://thenounproject.com/noun/car/#icon-No1335

People are impulsive and irrational.

~ WHY ~

3

Think seamless, multiscreen,ergonomic.

~ HOW ~

4

customer journeys~ search ~

65% 60% 4%

source: Think With Google, “The New Multi Screen World” - http://bit.ly/Qivs98

Centralize Content~ HOW ~

5

CONTENTCONTENT

CONTENTCONTENT

CONTENT

? ?

Centralize Content~ HOW ~

5

CONTENT

? ?

C.O.P.E

?

?

By centralizing content, NPR's total page view growth increased over 80%.

source: “NPR’s API, Create Once Publish Everywhere”, http://bit.ly/Y8flKL

Build flexible, modular systems.

~ HOW ~

6

Responsive Design~ HOW ~

GOOGLE BEST PRACTICE!

Serve content and code from a single source

source: “Google,” http://bit.ly/LsHxa1

sounds great, but...

...with everything else on our plates, we’ll have to

tack mobile on in phase 2.

OBJECTIONS

...It’s just that right now, we aren’t getting a ton of

mobile traffic.

OBJECTIONS

Reduce long-term cost

~ WHAT ~

7

Expand reach,plan for tomorrow.

~ WHAT ~

8

Start Small~ WHAT ~

9 Prototypes, microsites, campaigns

consider the alternative...

10

source: http://www.flickr.com/photos/photohome_uk/1494590639/

55% of adult cell owners use the internet on their mobile phones;

doubled from 2009

17% of all adult cell owners are “cell-mostly internet users”

source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98

30% of people used their phone to decide whether to visit a business in

the past 30 days.

46% of people won’t return to a website they had trouble accessing on a phone, 57% won’t recommend it .

source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98

77% of cell internet users are dissatisfied with the time it takes for

sites to load.*

61% said that they’d quickly move onto another site if they didn’t find what they’re looking for right away.

source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98

No more short sighted thinking.

Go Mobile Now!

WSOL.COM

Thanks!Dennis Kardysdkardys@wsol.com @dkardys