10 ways ecommerce brands can increase traffic and sales with facebook

Ecommerce brands can increase

sales & traffic with

PRESENTS

USE IMAGES

1

IMAGE NO IMAGE

Images perform better on FB than any other

kind of post

- Images with context perform EVEN better. Make your images self explanatory or add a text overlay

- Posts with images get 39% more engagement

SOURCE: http://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page

Sell the Lifestyle Around

Your Product

2

Images perform better on FB than any other

kind of post

- Images with context perform EVEN better. Make your images self explanatory or add a text overlay

- Posts with images get 39% more engagement

CUSTOMERS ARE likelier to buy IF THEY CAN IMAGINE LIFE WITH YOUR PRODUCT

Create vivid imagery for your customers

SettingWill they use it at home? With friends?

Visual StyleSophisticated? Soft?

Related ProductsWhat's the toothbrush to your toothpaste?

Create themed product collages

3

Collages are more interesting than plain old

product shots

- They trigger associations in the viewer's mind.

- We don't use products in isolated contexts, so why should we look at them as such?

RunGiveaways

4

Everyone Loves Discounts

- 42% of customers like a brand on Facebook to receive coupons and discounts

SOURCE: http://www.shopify.com.sg/blog/10298641-10-ways-ecommerce-brands-can-increase-traffic-and-sales-with-facebook

Help Your Customers Help Their Friends

- People love recommendations from friends, sweeten the deal with some coupons.

- Consumers rely on word of mouth 2-10x more than paid advertisements.

SOURCE: The Mckinsey Institute

W.O.M ADS

Offer time sensitivediscounts

5

Time-sensitive Discounts Induce Urgency

- Discounts can be worth the cost because they bring in new customers

- By including minimum purchase limits, you boost sales without bleeding dry

- 60% of women have made an impulse buy in the last year

SOURCE: http://mediascopeinc.wordpress.com/2013/03/20/impulse-buying/

Last year’s impulsive lady shoppers

Time-sensitive Discounts Induce Urgency

- Discounts can be worth the cost because they bring in new customers

- By including minimum purchase limits, you boost sales without bleeding dry

- 60% of women have made an impulse buy in the last year

OfferGift Cards

6

Channel The Holiday Spirit

- The National Retail Federation found 81% of Americans purchased gift cards during the holidays.

- They also found that 70% of customers spent more than the cards value.

SOURCE: http://www.shopify.com.sg/blog/10298641-10-ways-ecommerce-brands-can-increase-traffic-and-sales-with-facebook

HOLIDAY SEASON GIFT CARD

BUYING AMERICANS

Customers who spend beyond the gift card

RunContests

7

Contests Excite Your Customers

(and attract new ones)

- Encourage sharing to attract more customers

- 35% of Facebook users like a page so they can participate in contests

SOURCE: http://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page

Eager contestants

AskQuestions

8

Get Your Customers Talking

- Customers want to be heard.

Asking questions in your

posts gives them permission to share

- Posts with questions

get 2x more comments

SOURCE: http://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page

Offer FreeShipping

9

Snag Boatloads of New Customers

- 20% of consumers say free shipping is the MOST important factor when shopping online

- 52% of shopping carts were abandoned due to a lack of free shipping

SOURCE: http://www.freeshipping.org/statistics/

Carts abandoned due to lack of free shipping

Customers who find free

shipping most important

Use ACustom

FacebookStore app

10

Use Apps To Complement Your Customers'

Experience

- Introduce your products to your customers ASAP.

- There are many options for Facebook store apps that work with most ecommerce platforms.

SOURCE: http://blog.crazyegg.com/2014/05/01/facebook-ecommerce-apps/

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