10 ways ecommerce brands can increase traffic and sales with facebook
DESCRIPTION
Shopify's blog is always a great source of useful, actionable content. When we discovered Mark Macdonald's "10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook", we simply had to give it our signature visual treatment. Enjoy!TRANSCRIPT
Ecommerce brands can increase
sales & traffic with
PRESENTS
USE IMAGES
1
IMAGE NO IMAGE
Images perform better on FB than any other
kind of post
- Images with context perform EVEN better. Make your images self explanatory or add a text overlay
- Posts with images get 39% more engagement
SOURCE: http://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page
Sell the Lifestyle Around
Your Product
2
Images perform better on FB than any other
kind of post
- Images with context perform EVEN better. Make your images self explanatory or add a text overlay
- Posts with images get 39% more engagement
CUSTOMERS ARE likelier to buy IF THEY CAN IMAGINE LIFE WITH YOUR PRODUCT
Create vivid imagery for your customers
SettingWill they use it at home? With friends?
Visual StyleSophisticated? Soft?
Related ProductsWhat's the toothbrush to your toothpaste?
Create themed product collages
3
Collages are more interesting than plain old
product shots
- They trigger associations in the viewer's mind.
- We don't use products in isolated contexts, so why should we look at them as such?
RunGiveaways
4
Everyone Loves Discounts
- 42% of customers like a brand on Facebook to receive coupons and discounts
SOURCE: http://www.shopify.com.sg/blog/10298641-10-ways-ecommerce-brands-can-increase-traffic-and-sales-with-facebook
Help Your Customers Help Their Friends
- People love recommendations from friends, sweeten the deal with some coupons.
- Consumers rely on word of mouth 2-10x more than paid advertisements.
SOURCE: The Mckinsey Institute
W.O.M ADS
Offer time sensitivediscounts
5
Time-sensitive Discounts Induce Urgency
- Discounts can be worth the cost because they bring in new customers
- By including minimum purchase limits, you boost sales without bleeding dry
- 60% of women have made an impulse buy in the last year
SOURCE: http://mediascopeinc.wordpress.com/2013/03/20/impulse-buying/
Last year’s impulsive lady shoppers
Time-sensitive Discounts Induce Urgency
- Discounts can be worth the cost because they bring in new customers
- By including minimum purchase limits, you boost sales without bleeding dry
- 60% of women have made an impulse buy in the last year
OfferGift Cards
6
Channel The Holiday Spirit
- The National Retail Federation found 81% of Americans purchased gift cards during the holidays.
- They also found that 70% of customers spent more than the cards value.
SOURCE: http://www.shopify.com.sg/blog/10298641-10-ways-ecommerce-brands-can-increase-traffic-and-sales-with-facebook
HOLIDAY SEASON GIFT CARD
BUYING AMERICANS
Customers who spend beyond the gift card
RunContests
7
Contests Excite Your Customers
(and attract new ones)
- Encourage sharing to attract more customers
- 35% of Facebook users like a page so they can participate in contests
SOURCE: http://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page
Eager contestants
AskQuestions
8
Get Your Customers Talking
- Customers want to be heard.
Asking questions in your
posts gives them permission to share
- Posts with questions
get 2x more comments
SOURCE: http://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page
Offer FreeShipping
9
Snag Boatloads of New Customers
- 20% of consumers say free shipping is the MOST important factor when shopping online
- 52% of shopping carts were abandoned due to a lack of free shipping
SOURCE: http://www.freeshipping.org/statistics/
Carts abandoned due to lack of free shipping
Customers who find free
shipping most important
Use ACustom
FacebookStore app
10
Use Apps To Complement Your Customers'
Experience
- Introduce your products to your customers ASAP.
- There are many options for Facebook store apps that work with most ecommerce platforms.
SOURCE: http://blog.crazyegg.com/2014/05/01/facebook-ecommerce-apps/
CRafTED BY
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