10 tips for inbound marketing

1 Create material people want

• How to guides • Planning tools • Educational videos • White papers

2 Make sure you can be found

• Optimised website • Effective SEO • Integrate social media • SERP

3 Be generous, give advice

• Industry issues • Sharing culture • Thought leadership • Generate debates

4 Present clear direction

• Landing pages • Call to action • Easy share • Defined map

5 Listen and respond

• Answer questions • Demonstrate insight • Proactive to issues • Problem solve

6 Educate and advise, don’t sell

• Future trends • Relevant statistics • Industry landscape • Recommendations

7 Power is gained by sharing

• Share expertise • Share knowledge • Share issues • Share vision

8 Participate and discuss online

• Opinion • Debate • Challenge • Collaborate

9 Utilise social media as your reach

• Interact • Follow • Comment • Share

10 Focus on your keywords

• Objectives • Traffic flows • SERP • Growth

www.studio10design.co.uk email - claire@studio10design.co.uk

Mobile - 07554 661927

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