10 timeless tips for creating a diy newsroom

for creating a DIY NewsroomSTUART HOWIE, Flame Tree Media, March 2017

10 TIPS

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G’dayHi, I’m Stuart Howie. I run Flame Tree Media, which sets up newsrooms for organisations and causes so they can maximise their communications efforts.

I’m a former editorial executive, editor and journalist.

I love information and I’m passionate about helping teams achieve their best.

FORECAST

The amount of information distributed online will treble by 2020. - International News Media Association, News Media Outlook 2016

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Never more complex

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Media disruption

2. More layers of comms

3. Limited resources

4. Demand for ROI

1. Shrinking local media

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Fishing where the fish areIn these heady times, communications must be strategically directed.

Common mistakes are to continue with old-school thinking, jumping at every new shiny object or winging it. This costs money, time, focus and energy.

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Perpetual motionWith all this communication flying around, there are high expectations.

Powers-that-be want ROI. Residents and ratepayers want useful, relevant information personally tailored and delivered to them. You will have your own KPIs.

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SMART solutionYou want a solution that is simple, strategic and sustainable. And if you act SMART-ly you have a great opportunity to control your own message.

STRATEGY ACTIONMEDIA RESULTS TEAM

CONTROL YOUR MESSAGE

10 TOP TIPSfor creating a DIY Newsroom

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1. Be strategic

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2. May the Force be with you

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Video

FORECAST

Online videos will account for more than 80 per cent of all consumer internet traffic by 2020 - CISCO, 2017

FACT

Every Australian spends an average of 28 hours per month

on a smart phone - Nielson, 2016

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Mobile

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Data & search

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3. Choose your weapons

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4. Create amazing content recipe

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5. Create a community

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6. Be systematic “Repetition is

the mother of all learning.

- ZIG ZIGLAR

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7. Think, act like a newsroom

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8. Kit up #MOJOCON on Facebook

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9. Track results

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10. Channel the X-factor

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11. Have fun

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Summing up

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Success is ...

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Want to know more?

3. Email me at stuart@flametreemedia.com.au

1. Subscribe to my newsletter via flametreemedia.com.au

2. Follow me: Facebook, LinkedIn, Twitter

In 2017: Look for my book on this very subject

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Questions, comments

DIY NEWSROOMMarch 2017

This presentation, its branding, the SMART methodology and the DIY Newsroom are the intellectual property of Flame Tree Media Pty Ltd. Images used here are subject to copyright.

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