10 timeless tips for creating a diy newsroom
TRANSCRIPT
for creating a DIY NewsroomSTUART HOWIE, Flame Tree Media, March 2017
10 TIPS
THE DIY NEWSROOM
G’dayHi, I’m Stuart Howie. I run Flame Tree Media, which sets up newsrooms for organisations and causes so they can maximise their communications efforts.
I’m a former editorial executive, editor and journalist.
I love information and I’m passionate about helping teams achieve their best.
FORECAST
The amount of information distributed online will treble by 2020. - International News Media Association, News Media Outlook 2016
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Never more complex
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Media disruption
2. More layers of comms
3. Limited resources
4. Demand for ROI
1. Shrinking local media
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Fishing where the fish areIn these heady times, communications must be strategically directed.
Common mistakes are to continue with old-school thinking, jumping at every new shiny object or winging it. This costs money, time, focus and energy.
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Perpetual motionWith all this communication flying around, there are high expectations.
Powers-that-be want ROI. Residents and ratepayers want useful, relevant information personally tailored and delivered to them. You will have your own KPIs.
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SMART solutionYou want a solution that is simple, strategic and sustainable. And if you act SMART-ly you have a great opportunity to control your own message.
STRATEGY ACTIONMEDIA RESULTS TEAM
CONTROL YOUR MESSAGE
10 TOP TIPSfor creating a DIY Newsroom
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1. Be strategic
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2. May the Force be with you
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Video
FORECAST
Online videos will account for more than 80 per cent of all consumer internet traffic by 2020 - CISCO, 2017
FACT
Every Australian spends an average of 28 hours per month
on a smart phone - Nielson, 2016
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Mobile
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Data & search
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3. Choose your weapons
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4. Create amazing content recipe
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5. Create a community
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6. Be systematic “Repetition is
the mother of all learning.
- ZIG ZIGLAR
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7. Think, act like a newsroom
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8. Kit up #MOJOCON on Facebook
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9. Track results
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10. Channel the X-factor
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11. Have fun
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Summing up
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Success is ...
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Want to know more?
3. Email me at [email protected]
1. Subscribe to my newsletter via flametreemedia.com.au
2. Follow me: Facebook, LinkedIn, Twitter
In 2017: Look for my book on this very subject
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Questions, comments
DIY NEWSROOMMarch 2017
This presentation, its branding, the SMART methodology and the DIY Newsroom are the intellectual property of Flame Tree Media Pty Ltd. Images used here are subject to copyright.
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