10 things your website should have

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A good website accomplishes a company’s marketing goals and objectives.

✓IMPROVE CREDIBILITY ✓ MARKET EXPANSION

✓ GROWTH OPPORTUNITY ✓ GET FEEDBACK

✓ INCREASE NEW BUSINESS ✓ DEVELOP A BRAND

✓ RETURN ONF INVESTMENT ✓ PROVIDE GUIDANCE AND INFORMATION

Whatever kind of business you have, when it comes to developing your website, you have to

make sure that it contains all the important elements that helps make your products or

services are reachable to your visitors.

We have listed TEN important elements that should be on your website.

If you are planning to have a website set up for your business, this article would help you understand the important key elements

that all top-ranking websites have.

10

#1 EASY NAVIGATION

The purpose of your website’s menu is to make it easier for your visitors to go about your website. Website navigation must highlight the substantial components of your products and services in a neat, visible and categorized manner.

It is best to go for neatness, conciseness, good functionality and simplicity when it comes to website design.

Read the article Seven Website Design Rules to learn some tips on building a nicely designed website.

#2 NEAT DESIGN

Content is the primary and most important key element in a website.

Content builds your business and it is the prime reason why your visitors stick around.

#3 OPTIMIZED CONTENT

If you want to increase your website’s chances of getting indexed by search engines, make sure that you put in

optimized content that involves the appropriate keywords and key phrases for your website.

Read the article on Content Strategy for tips on content creation.

Imagery appeals to the eyes and they help sell your products and services. However, robots can’t index images. The best thing to do is put in alt tags so search engines can read them.

#4 OPTIMIZED images

<alt>

One of the essential information that all successful websites should have is contact details.

If your visitors are interested with your services but can’t Find any means to get in touch with you, they’ll probably look somewhere else and maybe end up going for the competitor.

#5 contact details

If your primary navigation contains all the essential elements you need to highlight, you can

either repeat the navigation below or put in additional information such as Terms and

Conditions, Privacy Policy and etc.

#6 footer navigation

Sitemap benefits your website for two main reasons:

1) It helps visitors for an easier navigation, and;

2) It offers better online visibility to search engines. If you want to have these benefits, you should have a sitemap submitted to search engines.

#7 sitemap

A good website always has a good coding. Good coding helps you gain a better search engine position. Search engine rely on text alone so make sure to have the codes right. Read about On Page Optimization and learn how you can use this to your website’s advantage.

#8 good coding

</>

A search field helps visitors find a specific content on your site. Some people may not even have the time to browse and will just search through. If your site contains hundreds of pages, it’s really worth having a search field on your website.

#9 SEARCH BAR, SUBSCRIBE

& SOCIAL BUTTONS

Subscribe button on the other hand will help keep your visitors sign up for your latest news, offers and products and service updates.

Use of social media links also increases your website’s chances of being shared. By engaging socially, you are

expanding your methods of reaching out to your customers.

Take advantage on the effectiveness of social media sharing. Include social media buttons on your site.

There are several tracking solutions you can use for monitoring your traffic status such as Google Analytics.

As a website owner, it is important that you know your website’s performance to know if your efforts are paying off. It will also help you discover what you need to improve on your website through analytics.

#10 statistics/analytics tracking

Need help with your website?

Talk to us.

The Northern Office – Innovative Marketing supplies professional

internet and email marketing services for different companies

across the globe. TNO has been creating, developing and managing

ranking websites that give tangible returns on investments for our

clients.

For more information on TNO’s services, visit

Phone: (632) 499-1082 or +63 917 551 5957

Email:

Skype: thenorthernoffice