8 things your website should be doing for your business

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8 Things Your Website Should Be Doing For Your Business

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Post on 23-Dec-2014

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Is your website delivering positive business results? If not, you're just wasting your time and money. Here are the key benefits that you should be getting from your site. Also included are actionable tips to make your website more hardworking

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Page 1: 8 things Your Website Should Be Doing For Your Business

8 Things Your Website Should Be Doing

For Your Business

Page 2: 8 things Your Website Should Be Doing For Your Business

7/10 Business Owners Have a Website

…They primarily use their sites to inform customers about their products and services

Page 3: 8 things Your Website Should Be Doing For Your Business

Most Business Websites Are Flawed

• Most have not updated their site in the past month

• More than half didn’t even have an address on their homepage

• Almost 50% failed to provide a contact number

• A large number can’t even be pulled up on Google Places

Page 4: 8 things Your Website Should Be Doing For Your Business

Don’t let your website go to waste!

Page 5: 8 things Your Website Should Be Doing For Your Business

8 Things Your Website Should Be Doing for Your Business

Page 6: 8 things Your Website Should Be Doing For Your Business

1. Provide InformationMake sure to design your site from your customers point of view

Service Providers

•A menu of your services •A list of store locations•Business hours

RetailersNice-looking product photos

Page 7: 8 things Your Website Should Be Doing For Your Business

2. Target The Right AudienceYour website should reflect your brand

• Keep text concise• Make your site navigation simple• Ensure that links are visible and working• Streamline graphics• Make sure pages load quickly

Page 8: 8 things Your Website Should Be Doing For Your Business

3. Engage & InteractYour website presents to convert interest into actual sales

• Make sure the information they need is available on your website

• Offer a venue where customers can post questions

• Respond 100% of the time

Page 9: 8 things Your Website Should Be Doing For Your Business

4. Improve Your Search Engine Visibility

The information search engines pull up should be credible and informative

• Before your customers find your website, they will search for you on Google

• Your website should provide you stronger search engine presence

Page 10: 8 things Your Website Should Be Doing For Your Business

5. Provide Fresh and Relevant ContentThe need for customers to experience something new on your website

• Blog, blog, blog!• Build an audience• Increase traffic to your site• Eventually make a name for yourself

in the industry • Be in touch with your target audience

Page 11: 8 things Your Website Should Be Doing For Your Business

6. Keep You NetworkedBring your business to where customers are going to be

• Promote your site on social media• Be strategic in selecting the social

networks you’ll join• This will depend on the nature of

your business• Everything should lead back to your

website

Page 12: 8 things Your Website Should Be Doing For Your Business

7. Nurture RelationshipsMake them love you!

• The stories your customers share about your brand are now more personal

• You also have to personalize how you deal with your customers via your website

• Convert them into loyal advocates for your brand

• Recognize, reply, reinforce

Page 13: 8 things Your Website Should Be Doing For Your Business

8. Deliver Your Message (Branding)Content should be in line with your businesses goals

• Your customers won’t trust a website that’s full of errors and irrelevant information

• Content copy should be clear and informative

• Make it creative, witty and clever (if that fits!)

Page 14: 8 things Your Website Should Be Doing For Your Business

Your Seriously Simple Marketing Hack

1. Streamline the visuals of your homepage – Does your website’s aesthetics reflect your brand?– Is it eye catching but neat? – Is it informative but not cluttered?

2. Make sure it’s informative– Does your homepage have the necessary

information any potential customer might need?

3. Check if your website is linked to all relevant social networking sites