10 things every small business website needs

10 Things Every Small Business Website Needs

What Every Small Business Website Needs

What Every Small Business Website Needs

What Every Small Business Website Needs

Your Website is Not Just an Electronic Business Card

What Every Small Business Website Needs

Your Website is Not Just an Online Brochure

What Every Small Business Website Needs

Your Website is a Lead Generation Machine

What Every Small Business Website Needs

Website Marketing → Traffic Traffic → Conversions Conversions → Leads

Leads → Sales

What Every Small Business Website Needs

Conversions Are Why Your Website Exists

What Every Small Business Website Needs

Conversion ExamplesWalk-ins

Phone calls Emails Forms Chat

Email signup Social following

What Every Small Business Website Needs

ConversionsIf the objective is conversions, what does my website need?

10 Things Every Small Business Website Needs

What Every Small Business Website Needs

1. The BasicsDomain name

Logo and images A page for each product/service

Intuitive navigation Attractive design

Clean code Good hosting

What Every Small Business Website Needs

2. AnalyticsGoogle Analytics is free, easy to install,

nuff said.

What Every Small Business Website Needs

3. Mobile VersionResponsive or app, whatever fits.

What Every Small Business Website Needs

4. BlogYes, it’s necessary.

What Every Small Business Website Needs

5. Content Management SystemYour site should be updated frequently.

Sites that are easy to update get updated more frequently.

What Every Small Business Website Needs

6. Contact InfoEverywhere, and easy to find.

What Every Small Business Website Needs

7. Calls to ActionDon’t make it hard for me to become your customer.

What Every Small Business Website Needs

8. Social SubscriptionMake it easy to follow you.

What Every Small Business Website Needs

9. SEO BasicsKeyword strategy

URL structure Title tags H1 tags

Great content High quality links

What Every Small Business Website Needs

10. Email Subscription

What Every Small Business Website Needs

What Every Small Business Website Needs

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